Recently, I was at lunch with a friend who had just changed jobs. He happened to take a leadership position with one of our clients.
One of Jack Trout’s most popular works – Differentiate or Die – was published in 2000, just after the Y2K “scare.
One of the great positionists of our time is Roy Williams. Known as “The Wizard of Ads,” we’ll be connecting soon on our Brand Shorthand podcast.
If you’re attentive to advertising’s current landscape, you may have already paired digital marketing media like social and paid search with traditional media like radio, print, and television.
If you haven’t heard the news, the Bed Bath & Beyond (“BB&B”) brand name lives again! This time, it will resurrect as the rebrand for Overstock, who purchased the brand…
These days, before someone ever visits your actual store or looks at your product in person, there is almost 100% certainty they took a moment to look up your website.
If you’re a gamer, you know what it means to have a cheat code.
If you’ve been around long enough, you remember the days when it was declared, “The internet is going to replace books!” When this was proclaimed, I worked at a book…
Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year.
The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond.