Want to dominate a business category? There’s only one sure way to do it: create a NEW category.
Google twice delayed the demise of the third-party cookie, the means by which all advertisers were able to track and analyze their marketing performance.
For years, the promise of Connected TV’s (CTV) rise to prominence was predicted. Today, there’s no more prediction, just reality.
If you haven’t read Jack Trout’s original article on positioning, you can read it here.
If you read our “How to Critique Super Bowl Commercials” PositionistView article last week, you know we have a fairly critical eye when judging the commercials.
Every year, friends and family ask me if I watch Super Bowl commercials differently because I’m in the ad business. The answer is, “Of course I do!
In a recent planning session for our 50th anniversary events, I was surprised to learn that our senior project manager had specified a Stanley mug for our kickoff celebration swag…
After a recent lecture at Grove City College, a discerning student asked me the following question, “Do you ever find yourself losing sleep at night because of a marketing campaign…
Recently, I was at lunch with a friend who had just changed jobs. He happened to take a leadership position with one of our clients.
One of Jack Trout’s most popular works – Differentiate or Die – was published in 2000, just after the Y2K “scare.