If you haven’t heard the news, the Bed Bath & Beyond (“BB&B”) brand name lives again! This time, it will resurrect as the rebrand for Overstock, who purchased the brand…
These days, before someone ever visits your actual store or looks at your product in person, there is almost 100% certainty they took a moment to look up your website.
If you’re a gamer, you know what it means to have a cheat code.
If you’ve been around long enough, you remember the days when it was declared, “The internet is going to replace books!” When this was proclaimed, I worked at a book…
Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year.
The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond.
It’s no secret, the digital marketplace is at the forefront of our economy. Not surprisingly, websites are one of the most popular digital marketing tools available.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.