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Mark Vandegrift

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Page Titles and Online Positioning

Keyphrase: Online Positioning

SEO, search engine optimization, search engine marketing, page rank, keyword strategy, online positioning . . .

Tactics to Improve Google Page Listing

A New Year... A New Day For The Google Page Listing

With the velocity we face in the digital age, a review of what we "know" reveals that it doesn't take a year for that knowledge to become outdated.

Understanding YouTube Optimization

An Introduction To YouTube Optimization

You might be surprised to learn that YouTube is the second-largest search engine. It's bigger than both Yahoo and Bing, and second only to Google.

The Buying Decision Moment of Aperture

The Moment Of Aperture Meets The Transaction

Consider this the abbreviated version of the buying cycle: a shopper wants things, even things she doesn't know she wants, and she seeks these things out or they seek her…

Discovery Using Google Hot Trends

Finding Your Trend: Using Google Hot Trends

Many of you may have recently asked me about some of the widgets and apps that track the hottest searches on the web over the past hour or day. These little snapshots of web activity are beyond interesting - they give us a tremendous glimpse at the psychology of the U.S. consumer...

Increased Visibility with Keyphrase Research

Keyphrase Research Gets You To Top of Google

Search engine marketing, or as it's frequently called, SEM, is a term referring to any marketing strategy designed to increase website visibility among search engine results in order to increase…

Positioning and Search Engine Optimization

How Positioning Aligns With Search Engine Optimization

One of the principles of positioning is that there is a specific universe who cares about your difference.

Thoughts on Implementing Social Media Advertising

When To Use Social Media Advertising

Google "social media advertising" and you will get all sorts of opinions on whether advertising in social media makes sense.

How to Join the Social Media Conversation

Joining the Social Media Conversation

The most popular question we are asked on the topic of social media is how to join the conversation.

Marketing Message for Positioning Online

Positioning Online: Why I.T. Can't Position Your Company Online

A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing.

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

April 7, 2021

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.

February 11, 2021

(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

July 26, 2021
CANTON, Ohio (July 26, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that four students from Kent State University at Stark have been awarded the Innis Maggiore Endowed Scholarship for Communications for 2021.
July 7, 2021
CANTON, Ohio (July 7, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two summer interns, Andrew Ferguson and Sadie Reda. Andrew, a marketing major and recent graduate of Walsh University, is working in the digital department.
June 24, 2021
CANTON, Ohio (June 24, 2021) — Innis Maggiore, the nation's leading positioning ad agency, today announced the promotion of an associate and the hiring of another. Joe Chenevey, formerly a senior web developer at the agency, has been promoted to director of technology.
June 14, 2021
CANTON, Ohio (June 14, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Martha Belden to lead public relations to complement the agency’s full range of marketing services.
March 2, 2021
CANTON, Ohio (March 2, 2021) — Perfect Power Wash, Ohio’s leading professional-grade power washing company, has named Innis Maggiore, the nation’s leading positioning ad agency, as its agency of record. The Innis Maggiore team is excited to work with Ohio’s leader in professional-grade power washing.