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By Dick Maggiore and Mark Vandegrift

Mark Vandegrift

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Page Titles and Online Positioning

Keyphrase: Online Positioning

SEO, search engine optimization, search engine marketing, page rank, keyword strategy, online positioning . . .

Tactics to Improve Google Page Listing

A New Year... A New Day For The Google Page Listing

With the velocity we face in the digital age, a review of what we "know" reveals that it doesn't take a year for that knowledge to become outdated.

Understanding YouTube Optimization

An Introduction To YouTube Optimization

You might be surprised to learn that YouTube is the second-largest search engine. It's bigger than both Yahoo and Bing, and second only to Google.

The Buying Decision Moment of Aperture

The Moment Of Aperture Meets The Transaction

Consider this the abbreviated version of the buying cycle: a shopper wants things, even things she doesn't know she wants, and she seeks these things out or they seek her…

Discovery Using Google Hot Trends

Finding Your Trend: Using Google Hot Trends

Many of you may have recently asked me about some of the widgets and apps that track the hottest searches on the web over the past hour or day. These little snapshots of web activity are beyond interesting - they give us a tremendous glimpse at the psychology of the U.S. consumer...

Increased Visibility with Keyphrase Research

Keyphrase Research Gets You To Top of Google

Search engine marketing, or as it's frequently called, SEM, is a term referring to any marketing strategy designed to increase website visibility among search engine results in order to increase…

Positioning and Search Engine Optimization

How Positioning Aligns With Search Engine Optimization

One of the principles of positioning is that there is a specific universe who cares about your difference.

Thoughts on Implementing Social Media Advertising

When To Use Social Media Advertising

Google "social media advertising" and you will get all sorts of opinions on whether advertising in social media makes sense.

How to Join the Social Media Conversation

Joining the Social Media Conversation

The most popular question we are asked on the topic of social media is how to join the conversation.

Marketing Message for Positioning Online

Positioning Online: Why I.T. Can't Position Your Company Online

A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing.

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

January 5, 2022

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

April 7, 2021

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

January 18, 2022
CANTON, Ohio (Jan. 18, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two new associates.
November 2, 2021
CANTON, Ohio (Nov. 2, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two fall interns, one in the Digital Marketing department and one in its Creative department.
October 26, 2021
CANTON, Ohio (Oct. 26, 2021) – Innis Maggiore, the nation’s leading positioning ad agency, today announced it has been awarded General Services Administration (GSA) approved certification. This certification allows the ad agency to sell to United States government agencies as well as state and local entities through the GSA.
October 12, 2021
CANTON, Ohio (October 12, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that it earned a Healthcare Advertising Award, the oldest, largest and most widely respected advertising competition in the healthcare industry.
September 23, 2021
CANTON, Ohio (September 23, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that Drew Dailey and Noah Whittington have joined the agency as web developers.