With the velocity we face in the digital age, a review of what we "know" reveals that it doesn't take a year for that knowledge to become outdated.

Consider this the abbreviated version of the buying cycle: a shopper wants things, even things she doesn't know she wants, and she seeks these things out or they seek her…

Many of you may have recently asked me about some of the widgets and apps that track the hottest searches on the web over the past hour or day. These little snapshots of web activity are beyond interesting - they give us a tremendous glimpse at the psychology of the U.S. consumer...

Search engine marketing, or as it's frequently called, SEM, is a term referring to any marketing strategy designed to increase website visibility among search engine results in order to increase…

One of the principles of positioning is that there is a specific universe who cares about your difference.

Google "social media advertising" and you will get all sorts of opinions on whether advertising in social media makes sense.

The most popular question we are asked on the topic of social media is how to join the conversation.

A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing.

In the first two installments on planning social media, Innis Maggiore provided perspective and specific categories and examples that define the social media space.

At Search Engine Strategies Conference in New York, I shared experiences with search marketers from around the world. We love sharing our successes.