Innis Maggiore attended three weeks of Facebook Bootcamp this past fall in search of the best social media positioning tips. Most of our associates attended the six-webinar series.

It's 2012 so surely we've moved past the humdrum of basic search.

Raise your hand if you think Google+ is Google's first attempt at a social network. OK, put all those hands down.

In 2011 New Media Trends, I covered the trends we're seeing with Facebook and its climb to a billion members.

As I mentioned in my first article of the year on 2011 new media trends, there are a lot of exciting trends on the horizon and many new media options starting to settle in as excellent positioning tactics. A few mentioned in the article were LivingSocial and Groupon, deep-discounting-buy-a-coupon-that-is-really-a-gift-certificate-social-media platforms. Like a lot of new media, it's hard to pin down exactly what to call them since these platforms are more than a couponing tactic. And as a positioning tactic, I was very skeptical whether this would ever help a brand...

Is it possible that analyzing how well your position resides in the customer's mind is as simple as googling your brand name? Or perhaps searching your difference? This approach almost seems too elementary, but if you don't rank in the top position for the basic keywords that make up your difference, there's a possibility that you have not discovered your difference, expressed your position correctly, or advertised it with right or sufficient resources. To test this, google the combination of your difference and category, such as Innis Maggiore would do with "positioning agency." ...

We've had several clients ask us about 2011 new media trends, so here's a summary of my thoughts about what may transpire this year: Facebook continues its rise.

"We need to do social media!" exclaimed the CEO.

On Sept. 8, Google announced its new search functionality: Google Instant. This new search feature only works when a user is logged into a Google account.

Are blogs dead? Certainly they are no longer mentioned as a marketing panacea as they were at the turn of the millennium, but to call them dead would be far…