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By Dick Maggiore and Mark Vandegrift

Mark Vandegrift

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Why Trust the Cloud Marketing Strategy

For years, you’ve heard the term “the cloud. ” Some people trust it. But many don’t. Small- and mid-size business owners are often skeptical of the cloud.

Mobile, SSL and Speed in Website Positioning

Today, millions of consumers will log in to Amazon and other online retailers in a frantic search for the best Cyber Monday deal.

Best Strategies for Social Media Positioning

Innis Maggiore attended three weeks of Facebook Bootcamp this past fall in search of the best social media positioning tips. Most of our associates attended the six-webinar series.

Search for Strategic Internet Marketing

It's 2012 so surely we've moved past the humdrum of basic search.

Google Plus Poor Positioning Principles Marketing

Raise your hand if you think Google+ is Google's first attempt at a social network. OK, put all those hands down.

Expectations in Social Marketing ROI

In 2011 New Media Trends, I covered the trends we're seeing with Facebook and its climb to a billion members.

No Deep Discounting Positioning Tactics

As I mentioned in my first article of the year on 2011 new media trends, there are a lot of exciting trends on the horizon and many new media options starting to settle in as excellent positioning tactics. A few mentioned in the article were LivingSocial and Groupon, deep-discounting-buy-a-coupon-that-is-really-a-gift-certificate-social-media platforms. Like a lot of new media, it's hard to pin down exactly what to call them since these platforms are more than a couponing tactic. And as a positioning tactic, I was very skeptical whether this would ever help a brand...

Online Positioning and Brand Analytics

Is it possible that analyzing how well your position resides in the customer's mind is as simple as googling your brand name? Or perhaps searching your difference? This approach almost seems too elementary, but if you don't rank in the top position for the basic keywords that make up your difference, there's a possibility that you have not discovered your difference, expressed your position correctly, or advertised it with right or sufficient resources. To test this, google the combination of your difference and category, such as Innis Maggiore would do with "positioning agency." ...

New Year, New Media Trends

We've had several clients ask us about 2011 new media trends, so here's a summary of my thoughts about what may transpire this year: Facebook continues its rise.

Test New Media Advertising

"We need to do social media!" exclaimed the CEO.

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