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Tagged with: Laws of Marketing

How to Market During a Crisis

How to Market During a Crisis

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Laws of marketing point path to success

Laws of marketing point path to success

In art and in science, basic tenets serve as the foundation of “laws” that guide actions that help us navigate to the outcomes we desire. Laws of marketing also serve marketers, as we have discussed the past three weeks, and those who understand how to apply them win the wars for sales and market share...

Advertise better with 22 immutable laws of marketing as inspiration

Advertise better with 22 immutable laws of marketing as inspiration

Jack Trout and Al Ries inspired a generation of advertising and marketing executives and creative directors when they published “The 22 Immutable Laws of Marketing,” and for good reason.

Best marketers benefit by applying marketing laws in their work v2

Best marketers benefit by applying marketing laws in their work

Like the laws of science, there are marketing laws. Jack Trout and Al Ries defined and organized them in their landmark book “The 22 Immutable Laws of Marketing.” They wrote their book about a quarter century ago...