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By Dick Maggiore and Mark Vandegrift

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Tagged with: Laws of Marketing

How to Market During a Crisis

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Numbers 17-22 Laws of Marketing

Last installment in four-part series shows that laws of marketing from nearly 25 years ago still elevate brands above their competition.

Numbers 11-16 Immutable Laws of Marketing

Jack Trout and Al Ries inspired a generation of advertising and marketing executives and creative directors when they published “The 22 Immutable Laws of Marketing,” and for good reason.

Numbers 1-4 Marketing Laws

Wouldn’t it be great if there were truly immutable marketing laws to help us with marketing our products and services? There are laws in nature.