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Passion & Commitment Help Julz by Alan Rodriguez Sparkle

Popular Canton jewelry store has grown annually since opening in 2007; will move to a new location with twice the retail space later this year. Working in a hospital lab while attending college taught Alan Rodriguez something about himself.

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The Next Fifty Years of Positioning: the 2020s and Beyond

Where do you go when you’ve already experienced an inflatable billboard and an erasable man; hospitals, MEDsquads, flowers, and funerals; the first chicken that tastes like chicken served with the first cottage cheese with fruit inside; from spray tans and car washes to dust control and hazmat protection; pasta sauce,…

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Viral Video Marketing: How Being Different, Relevant, & Good Can Get You Far

By now, you and nearly the entire world has had the opportunity to see and hear about the viral video for Susan Boyle, the dowdy-looking Scottish woman who appeared as a contestant on Britain's Got Talent, and shocked everyone with her incredible voice.

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A CEO’s Guide to PR Crisis Management

Maybe it’s something in the air … or maybe even in the onions, but it’s clear that something’s rotten in the state of PR crisis management strategies.

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Positioning Online: Why I.T. Can't Position Your Company Online

A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing. Since the web involved code and computers, it was a logical decision to put websites in the hands of the I.

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Messaging Strategy: The Cute v. Clever Debate

It's a messaging strategy debate that rages wherever writers write or designers design. It's an issue that can boil the polar ice caps - and the gap between the two sides can be as big as the thousands of miles between our North and South poles.

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Joining the Social Media Conversation

The most popular question we are asked on the topic of social media is how to join the conversation. When joining social media (the third level of participation) conversation, an organization intentionally commits to developing relevant content published on a regular basis.

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Super Bowl LIV Advertising: The game behind the game

(As seen in Crain’s Cleveland Business. )

Will more brands brave the political fray in 2020?

For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was commercial suicide.

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5 Cheat Codes from a Google Ads Agency

If you’re a gamer, you know what it means to have a cheat code. For those who don’t game, consider these your five “secret sauces” that will bring unbelievable flavor (success!) to your Google Ads campaigns. These are compliments of the area’s leading Google Ads agency, Innis Maggiore.

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How are positionists leveraging AI in marketing?

AI is no longer a buzzword. It’s reality. Though the technology has existed for decades, it’s finally reached its peak momentum in terms of our awareness.

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