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An Introduction To YouTube Optimization

You might be surprised to learn that YouTube is the second-largest search engine. It's bigger than both Yahoo and Bing, and second only to Google. YouTube optimization, however, is something we must not forget.

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Google Reverses Its Decision — Third-Party Cookies are Back!

Google announced its initial intentions to eliminate third-party cookies in 2020. While the decision was based on protecting the data privacy rights of users, companies and marketers were left racing to replace them.

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Domino's Positioning: Are You Gonna Finish That Cardboard?

We Guarantee a Bad Product - Fast!
Let me see if I have this right: A major brand is spending lots and lots of money telling us that for years and years its product has always been lousy. Until now, that is. Thanks, Domino's.

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The Moment Of Aperture Meets The Transaction

Consider this the abbreviated version of the buying cycle: a shopper wants things, even things she doesn't know she wants, and she seeks these things out or they seek her out as she goes about her daily life.

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PR 2.0: Old Newshounds Learn New Tricks

The world of news releases and public relations is in the midst of a major transformation, the likes of which PR and journalism have never experienced. Change scares people. We like things the way they were yesterday, last year, a decade ago. Same goes for PR.

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Get Healthy in Cleveland: Trout Book Inspires Cleveland Positioning Idea

(Editor's Note: This PositionistView is condensed from the original article that appeared in the September 2009 edition of Inside Business. PositionistView guest author Lute Harmon Sr. is chairman of Great Lakes Publishing, which publishes Inside Business, Cleveland Magazine, Ohio Magazine and other titles.

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When To Use Social Media Advertising

Google "social media advertising" and you will get all sorts of opinions on whether advertising in social media makes sense. One blog entry says that now's the time to start before it gets too crowded, and another says it's past its prime.

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Planning Your Participation in Social Media

In the first two installments on planning social media, Innis Maggiore provided perspective and specific categories and examples that define the social media space.

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Viral Video Marketing: How Being Different, Relevant, & Good Can Get You Far

By now, you and nearly the entire world has had the opportunity to see and hear about the viral video for Susan Boyle, the dowdy-looking Scottish woman who appeared as a contestant on Britain's Got Talent, and shocked everyone with her incredible voice.

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Repositioning with Crisis Communication

Click here to play video. "Repositioning" in a Time of Competition, Crisis Communication, and Change

On April 29, nearly five hundred business and marketing executives gathered at the John S.

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