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2011 New Media Trends to Watch
We've had several clients ask us about 2011 new media trends, so here's a summary of my thoughts about what may transpire this year:
Facebook continues its rise. As Facebook approaches a billion global users, we're seeing only the beginning of big things from this social network.
Harrison Paint Thrives on Making Others Look Good
Company’s products protect and beautify surfaces throughout the Midwest; new Belden Village design center showcases products. When brothers and business partners Mark and Patrick Lauber heard of the opportunity to take over Harrison Paint in 2000, it seemed like a perfect situation. There was just one minor issue.
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Keyphrase Research Gets You To Top of Google
Search engine marketing, or as it's frequently called, SEM, is a term referring to any marketing strategy designed to increase website visibility among search engine results in order to increase traffic or sales. Keyphrase research is a vital element in SEO.
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Right People, Partnerships Equate to Growth for M. Conley Co.
Distributor credits its people for developing the right solutions for customers, looks to add new talent to strengthen customer partnerships. Any company that’s been around a century and a quarter has calculated its equation for success.
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Great company slogans are difficult to create, but worth extra effort
Other than creating the brand’s name, the development of tagline might be marketer’s most important task. Great company slogans roll off our tongues like sweet candy, and many are so popular that people use them in their everyday conversations. Great company slogans, though, are much more than clever words.
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Sharpen your focus for marketing magnificence
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities. As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few watts of energy, can drill a hole in a diamond.
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In What Condition Is Your Marketing Position?
By now, if you've been reading PositionistView, you're well-versed in what a marketing position is, and how it can greatly affect the strength of your brand. And maybe now (in a down economy) a checkup is in order to discover the condition of your marketing position.
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7 greatest brand positions excel in 3C test
Brands that become great do so because their positions pass the 3C's test with straight A's. All great brands have clearly defined ideas that differentiate against competitors. That's the first C. Their ideas are highly meaningful and relevant with customers, the second C.
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Can Volvo be the Safe Luxury Car?
A little history first: Do you remember when Volvo was shaped like a tank and even drove like one? It was engineered tough and reliable. The controls on the dashboard were few. It was all about safety. Decision making throughout the organization was filtered first through the safety lens.
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Positioning Storytelling.
Is the advertising industry losing its way? The recent Wall Street Journal article about the Cannes Lions Festival of Creativity seems to point that the answer to that question is yes. Positioning storytelling is weak.
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