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It's Not the Economy. It's Brand Differentiation.

With a highly-publicized election right around the corner, a lot of debate seems to revolve around the economy . both sides blaming each other for high unemployment, taxes, national debt, and a volatile stock market.

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Election Season: Competitive positioning strategy wins

The better candidate doesn’t always win. Candidates with the better competitive positioning strategy do. Voters need to feel an emotional connection. Trump vs. ClintonWe just couldn’t help ourselves. The 2016 presidential election campaign is like no other.

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Jack Trout Answers Your Questions on Positioning (Part 1)

During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness. He then opened the floor for the audience members to submit their questions on positioning.

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Living Your Brand Position

What I Learned On My 800-Mile Trek Across Texas Interviewing 85-Year-Old Widows

If you're a regular reader of PositionistView, you're well aware of our brand position philosophy -- employing a differentiating idea, a strategy of differentiating your brand against your competition in all of your marketing messages.

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Social Marketing ROI: July 2011 Update

In 2011 New Media Trends, I covered the trends we're seeing with Facebook and its climb to a billion members. According to its statistics page, the social network is now at 750 million plus members. One billion should be achieved by the end of 2011.

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Please Pass the ... All-Purpose Sauce?

Quick! What's A. 1. ? (You answered, "Steak sauce. ")

Quick! Name a steak sauce. (You said, "A. 1. ")

Positioning marketing theory calls this "equivalence. " Steak sauce is A. 1. ; and A. 1. is steak sauce.

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Is Mobile the Future of Position Marketing?

The merits of mobile strategies to enhance a brand's position marketing have come more into focus these days. In the United States, smartphone ownership is rising dramatically, driven mainly by ever-dropping prices and the promise of new 4G networks. By mid-2011, 49 percent of U. S.

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Open, Sesame! Bert and Ernie Put Veggies On Kids' Wish List

It's easy to slide into cynicism, as the world tends to be a pretty heavy place sometimes. Today we fret more than ever that we are hurtling toward a gloom-and-doom destiny, so we fear.

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WANTED: New Home for Puppies

Budweiser Positioning puts sales over sentiment for this year's Super Bowl® advertising 
Budweiser didn't exactly throw the puppies under the bus, but those pooches are definitely no longer on the payroll in its Super Bowl positioning advertising.

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Differentiate or Die by AI

One of Jack Trout’s most popular works – Differentiate or Die – was published in 2000, just after the Y2K “scare. ” The technology bubble was about to burst, and changes to our way of living and thinking due to the 9/11 disaster were just around the corner.

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