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Starbucks: Instant Bad Karma

Starbucks Devalues Its Brand - To Go!

Starbucks has become a target over the last year or so with both Dunkin' Donuts and McDonald's repositioning the coffeehouse chain to set up their own competitive positions.

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Domino's Positioning: Are You Gonna Finish That Cardboard?

We Guarantee a Bad Product - Fast!
Let me see if I have this right: A major brand is spending lots and lots of money telling us that for years and years its product has always been lousy. Until now, that is. Thanks, Domino's.

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Super Bowl XLIX Special Edition - Inflated Expectations for Super Bowl Branding?

There were no inflated expectations as far as the game went on Super Bowl Sunday. Deflated Seattle fans notwithstanding, the game delivered. There were no close calls, however, in choosing the best and worst of this year's Super Bowl branding ad lineup.

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#Halfpops uses #fullygenius targeted digital promotion to gain exposure

Who would have thought our very own web developers would be the prime audience for a highly targeted digital promotion? When I saw our web and content marketing team display a major affinity for Halfpops’ “coder challenge,” I had to investigate the campaign.

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Jack Trout and Positioning: Legacy is brand success strategy

Jack Trout’s counsel to 500 Ohio business leaders in 2009 rings as true today as it did the day he delivered it. Times like these, he said, are opportunities for companies and brands.

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AI-Powered Marketing Offers One-to-One Personalization

AI-powered marketing is a buzz term in most of the online marketing pubs we read. A question typically posed is: Do any of us know how artificial intelligence will affect our marketing efforts? The answer is: not perfectly. Yet AI-powered marketing is beginning to show glimpses of viable use.

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Top four marketing trends for 2020

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers. To remain competitive — to retain and grow your customer base — it's imperative to assess and adjust your marketing activities.

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It’s a dog-eat-dog world: the rise of challenger brand advertising

There have always been brands like McDonalds, Nike, and Amazon, that dominate the headspace of consumers. Despite massive control of their respective markets, this shield isn’t entirely impenetrable. Challenger brand advertising has historically found gaps in their armor by bringing attention to consumer desires left unsatisfied.

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Repositioning: Can BP Clean Up Its Marketing Mess?

I worked for BP 11 years, as copywriter and creative director at its agency prior to the Amoco merger.

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Business Growth: When is ‘too big’ too big?

Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business. Does it feel like we’re getting close to something big, dramatic or maybe even bubble-bursting?

Things seem to be changing at a faster pace. Business growth is at an all-time high.

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