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Jack Trout's Advice From Hollywood
On April 29, 2009, nearly 500 business and marketing executives gathered at the John S. Knight Center in Akron, Ohio to hear Jack Trout, acclaimed marketing strategist and author of numerous positioning books, talk about the twin of positioning, "repositioning.
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Jack Trout & Papa John's
On April 29, 2009, nearly 500 business and marketing executives gathered at the John S. Knight Center in Akron, Ohio to hear Jack Trout, acclaimed marketing strategist and author of numerous positioning books, talk about the twin of positioning, "repositioning.
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Jack Trout On Tiger Woods & Buick
On April 29, 2009, nearly seven months before Tiger Woods' auto accident and subsequent personal troubles, almost five hundred business and marketing executives gathered at the John S.
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Xerox Stretches its Brand Positioning
The lead sentence in a recent Wall Street Journal article reads, "Xerox Corp. is launching its most expensive advertising campaign in two decades, as Chief Executive Ursula Burns looks to reposition the company as more than just a copier maker.
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Positioning is Only Natural
Mother Goose Knows This Stuff is No Mere Fairy Tale
Every spring over the last few years, Innis Maggiore has witnessed a wonder of nature that's also a real life application of positioning.
Core Values Still Digging Up Success for Beaver Excavating
High-quality service at a fair price is as important today as when Don Sterling founded the company in 1953; Day-to-day operations to soon transition to third generation.
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Right Products, Services & People Help Ziegler Tire Gain Traction
Stark County family business is one of the largest independent tire dealers in the nation; has sold Firestone tires longer than any other dealer. It will come as no surprise to many Stark County residents that Ziegler Tire, headquartered at 4150 Millennium Blvd.
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Waggoner Chocolates Provides the World a Taste of Stark County
Local company sells the majority of its distinguished chocolates outside the area; Quality, creativity and consistency keep customers coming back for more. With Easter right around the corner, things are really hopping at Waggoner Chocolates, 1281 S. Main St. in North Canton.
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The Undoing of GM
In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure. The company’s U. S. market share of 17.
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