Search Results
Your search results for "car compartment" are below. Click tabs to filter by type.
Brand extension can help growth, but keep your focus
Companies must know the difference between line extension and a brand extension . . . and when to go each route. Apple CEO Tim Cook learned a gem of a lesson from the legendary Steve Jobs. “I learned that focus is key.
View Web Page
CSE Federal Credit Union Puts the "Local" in Banking
Stark County credit union employs nearly 130 people at four locations, issued $110 million in local loans in 2018 and is evolving with ever-changing member needs. Inside its branches, in promotional materials, on social media channels and throughout our community, CSE Federal Credit Union pushes the message, “Bank Local.
View Web Page
Culturalism Trumps Commercialism in Super Bowl LI
By Lorraine Kessler, Principal | Strategy & Client Service
The Super Bowl is over. Maybe one of the best games ever. But also, one of the most memorable in terms of politics and culturalism.
Digital vs. Traditional Marketing: Strategize first, then advertise
With so many media options, it’s difficult to know where to spend ad dollars with a comprehensive plan. Digital vs. traditional marketing decisions face us daily.
View Web Page
Finding Your Trend: Using Google Hot Trends
Many of you may have recently asked me about some of the widgets and apps that track the hottest searches on the web over the past hour or day.
View Web Page
Brand consistency pivotal in building success
Staying the course requires courage, discipline. To become really good at whatever we do requires doing the right thing, then doing it consistently. This applies to just about everything.
View Web Page
Know Thy Category: A key in marketing communication strategy
It starts with the category. That’s the way our brains work. We think category first, then brand. A very contagious disease is spreading rapidly across the globe: infobesity. It’s an epidemic we’ve discussed previously. If information were calories, we’d all be obese. Infobesity has affected the human attention span.
View Web Page
55 Years Later: Revisiting Jack Trout’s Original Article on Positioning
If you haven’t read Jack Trout’s original article on positioning, you can read it here. Published in Industrial Marketing in June of 1969, this single article was the foundation upon which Trout and Ries built their principles of positioning.
View Web Page
The Dangers of Tinkering with Brand Identity
You Can Lead a Chevy to the Levee, but Can You Make it Drink Kool-Aid? Brand identity is a very delicate thing. Mess with it too much at your peril.
View Web Page
The Next Fifty Years of Positioning: the 2020s and Beyond
Where do you go when you’ve already experienced an inflatable billboard and an erasable man; hospitals, MEDsquads, flowers, and funerals; the first chicken that tastes like chicken served with the first cottage cheese with fruit inside; from spray tans and car washes to dust control and hazmat protection; pasta sauce,…
View Web Page