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The Undoing of GM

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure. The company’s U. S. market share of 17.

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Boost sales with branded packaging design that aligns with your position.

If you’re a consumer product manufacturer, you’ve undoubtedly marketed your product through a variety of advertising, media, and PR tactics.

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Fifty Years of Positioning: the 2010s

Hipster glasses, fidget spinners, statement necklaces, and a resurgence of boat shoes were all very big in the 2010s. These trends may never return. From 2010 to 2019, however, Innis Maggiore continued to build on its reputation for positioning.

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Google Reverses Its Decision — Third-Party Cookies are Back!

Google announced its initial intentions to eliminate third-party cookies in 2020. While the decision was based on protecting the data privacy rights of users, companies and marketers were left racing to replace them.

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Has Dr. Frankenstein Become a Celebrity Chef?

The sometimes-scary story of strange food brand collabs.  

Sit down, relax, and join me in sharing food and drink that combines some flavors you would never have thought of (or asked for).

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The Next Fifty Years of Positioning: the 2020s and Beyond

Where do you go when you’ve already experienced an inflatable billboard and an erasable man; hospitals, MEDsquads, flowers, and funerals; the first chicken that tastes like chicken served with the first cottage cheese with fruit inside; from spray tans and car washes to dust control and hazmat protection; pasta sauce,…

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Google Punishes (And Rewards?) AI-Generated Content

Over the past year, the presence of AI-generated content has exploded across platforms like Google, including everything from generative fill to social media posts to blog articles. With numerous programs available to users, plenty have benefited from meeting today’s content marketing volumes.

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Mastering Brand Recognition Strategy: Coca-Cola “Pops” Into the New Soda Craze

There’s Poppi, Popwell, Olipop, Culture Pop, and now Simply Pop.

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Repositioning with Crisis Communication

Click here to play video. "Repositioning" in a Time of Competition, Crisis Communication, and Change

On April 29, nearly five hundred business and marketing executives gathered at the John S.

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Change Communication: Repositioning

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"Repositioning" in a Time of Competition, Crisis, and Change Communication

On April 29, nearly five hundred business and marketing executives gathered at the John S.

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