Search Results

Your search results for "chinese cd store near me" are below. Click tabs to filter by type.

Sybil the Chicken: Examining KFC's Positioning Strategy

KFC -- or is it KGC? -- seems to be having a personality crisis (with all apologies to the 70s rock band New York Dolls), which means it has a positioning strategy crisis.

View Web Page

The Good Bad & Ugly of Bed Bath & Beyond – Positioning in Business

The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond. Bemoaning the fact that this time it probably is the end (bankruptcy usually is), she ran to the store to get the last of a few products she typically buys there.

View Web Page

Fish Or Cut Bait In Product Naming

Products come and products go. The same goes for product naming.  Whether the consumer gravitates to particular products has everything to do with positioning, the quality of the products' differentiation and the perceptions associated with them. Perceptions begin anywhere the consumer encounters the product.

View Web Page

Amazon and Whole Foods: What will grocers do?

Amazon has become the “everything for everybody” retailer, which in positioning parlance means it’s the opposite of the focused specialists. Amazon and Whole Foods getting together solidifies this. Back in the early days, Amazon’s positioning statement read: “For World Wide Web users who enjoy books, Amazon.

View Web Page

Positioning in Digital Marketing: Start with positioning to win online search

In the 1970s, Jack Trout and Al Ries first coined the term “positioning” for use in the field of marketing. It made an immediate impact, and nearly a half-century later, the term has become ubiquitous in the business world.

View Web Page

Competitive Positioning: Wal-Mart vs. Target

Times are topsy-turvy and one of the great reversals can be seen in the world of retail. And a lesson in competitive positioning is left to be learned. While Wal-Mart, the largest company in the world, has always dwarfed rival Target in size ($406 billion in annual revenue vs.

View Web Page

During Crises, It’s More Important Than Ever to Support Local

Without the support of all of us, many local businesses we know and love could be gone following the COVID-19 pandemic. Much information has been shared about coronavirus disease 2019, also referred to as COVID-19. Some of that information is true, and some is speculation.

View Web Page

Did Jaguar Commit Brand Suicide?

I’ve been asked about a couple dozen times now, “What did you think of that Jaguar ad?” My response is always, “Well, it’s interesting…” and I stop there because most people have already formed their opinions, and it’s typically, “It’s awful.

View Web Page

Business Strategy: After finding your ‘why,’ it’s time to execute

Vision without execution is hallucination. Some say Thomas Edison said that. Others say Einstein. Whoever said it got it right. The ability to execute is inherent in good strategy. But the strategy won’t execute itself.

View Web Page

Boost sales with branded packaging design that aligns with your position.

If you’re a consumer product manufacturer, you’ve undoubtedly marketed your product through a variety of advertising, media, and PR tactics.

View Web Page