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Business Strategy: After finding your ‘why,’ it’s time to execute
Vision without execution is hallucination. Some say Thomas Edison said that. Others say Einstein. Whoever said it got it right. The ability to execute is inherent in good strategy. But the strategy won’t execute itself.
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The Key To Failure: Hyper-Commoditization
Rite Aid. General Motors. Krispy Kreme. Sbarro. Dollar Thrifty. Trump Entertainment. What do these brands have in common? They're all expected to go under this year. What is behind this failure?
Some say the answer is obvious. It's the "economy.
Company Mission: Why does your company do what it does?
Why do we pay $1,000 for an iPhone X? Why do we pay $5 for a cup of coffee?
Many companies struggle to find their “why,” also known as their company mission.
Barack Obama's New Media Fundraising
The story of Obama's success is very much a story about new media fundraising.
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Think like a start-up when developing your company mission
Early and often over the history of this column our counsel has been about the importance of strategy in marketing our products and services and in the company mission. We say it often because it is so critical. It cannot be overstated.
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Ford Finds Success Marketing In A Down Economy
Who said marketing in a down economy was tough?
Despite being in a down economy, Ford Motor Co. enjoyed four consecutive months of growing market share through January 2009.
The Death of Cookie Tracking Makes Way for Innovation
Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies. There is not only an understanding of what’s out there now but also what’s on the horizon. The death of third-party cookie tracking is no exception.
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Using Online Video in Your Positioning Advertising Mix
The times . . . they are a-changin'. Remember the days of dial-up? Slow downloads? Those days seem in the distant past. Viewing videos online is no longer cumbersome. Online video has moved into the mainstream, and that's good news for your positioning advertising mix.
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Differentiation: The Secret Sauce of the Top-Trending Brands
Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year. We decided to take a deep dive on one of the top brand lists to see why the companies and products made the list.
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5 Cheat Codes from a Google Ads Agency
If you’re a gamer, you know what it means to have a cheat code. For those who don’t game, consider these your five “secret sauces” that will bring unbelievable flavor (success!) to your Google Ads campaigns. These are compliments of the area’s leading Google Ads agency, Innis Maggiore.
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