Search Results
Your search results for "failure to max an auxiliary route a full time route nalc" are below. Click tabs to filter by type.
Improve Brand Perceptions. Improve ROI.
Many marketers misunderstand marketing. They think marketing is a battle of products, not brand perceptions. Let the better product win is the adage. More than four decades of modern advertising history contradict this belief. Coca-Cola is the worst tasting cola and still No. 1.
View Web Page
Planning Your Participation in Social Media
In the first two installments on planning social media, Innis Maggiore provided perspective and specific categories and examples that define the social media space.
View Web Page
Jack Trout: The 5 Tests of Obviousness
At Innis Maggiore's "Breakfast with Jack Trout" event, Jack Trout spoke of "The Five Tests of Obviousness. " He wrote more about these tests in his latest book, In Search of the Obvious. Dick Maggiore is Innis Maggiore's President & CEO.
View Web Page
Positioning Online: Why I.T. Can't Position Your Company Online
A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing. Since the web involved code and computers, it was a logical decision to put websites in the hands of the I.
View Web Page
Messaging Strategy: The Cute v. Clever Debate
It's a messaging strategy debate that rages wherever writers write or designers design. It's an issue that can boil the polar ice caps - and the gap between the two sides can be as big as the thousands of miles between our North and South poles.
View Web Page
Joining the Social Media Conversation
The most popular question we are asked on the topic of social media is how to join the conversation. When joining social media (the third level of participation) conversation, an organization intentionally commits to developing relevant content published on a regular basis.
View Web Page
Jack Trout Answers Your Questions on Positioning (Part 1)
During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness. He then opened the floor for the audience members to submit their questions on positioning.
View Web Page
Jack Trout Answers Your Questions On Positioning (Part 2)
During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness. He then opened the floor for the audience members to submit their questions on positioning.
View Web Page
Can Color Affect Your Brand Positioning?
Or, does your brand positioning affect the colors you choose to represent it? The answer should be a resolute "yes" to both questions! Can you imagine drinking a bottle of Coke imprinted with a blue label rather than the familiar red and white? What if you pulled into a BP…
View Web Page
How Positioning Aligns With Search Engine Optimization
One of the principles of positioning is that there is a specific universe who cares about your difference. Not the entire universe, but a group carved out where your difference is high value and meaningful. Many experts call this focus. Some call it a purple cow.
View Web Page