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Seasoned Super Bowl advertisers win on defense
The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes of offense to break the comatose.
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'You Matter' to Leading Local Health Plan Provider AultCare
Stark County health plan provider does everything it can to keep costs low and quality high; 'You Matter' is much more than just a slogan. Since its inception in 1985, AultCare hasn't strayed one iota from its original single-minded focus.
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Supporting Local Business: Think outside ‘big box’
According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.
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Louisville's Enviroscapes Strives to be World's No. 1 Landscape Company
Stark County-based business employs 265 people at six locations, and already is in the top two percent of landscape companies in the nation. Being an entrepreneur often means building a business from the ground up. That’s what Todd Pugh, CEO of Enviroscapes, did. Literally.
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We've crossed the 'creepy' line
Have Google and Facebook crossed the creepy line?
Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot of these things is to get right up to the creepy line but not cross it.
Tradition, Consistency & Creativity Drive Biery Cheese's Success
Family business' cheese sold nationwide, and in 23 countries; employs 500 locally. When Norman F. Biery founded the business that would become Biery Cheese in 1929, he was working hard to get his family through the Great Depression.
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Success Keeps Rising to the Surface for The Vasco Group
Massillon company’s work is on display from local parking lots to field surfaces at some of the nation’s best-known collegiate and professional athletic programs. The road to success isn't always perfectly paved. Often, there can be rough patches. For The Vasco Group, 4270 Sterilite St.
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Southwest Airlines Value Proposition Soars on Low-Price Strategy
Many of us have a Southwest Airlines experience to share, but the story that most resonates with marketers is how the company found and executed its successful business strategy. The Southwest Airlines value proposition is a great example of aligning business strategy with the brand positioning idea.
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Niche Differentiation Strategy: Mine riches in niches
Charlie Munger knows a bit about making money. Charlie, 94, is worth close to $2 billion. He is the very longtime partner of Warren Buffett, 87. Together they run Berkshire Hathaway. Both still go to work every day. Munger said, “The No.
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Positioning Online: Why I.T. Can't Position Your Company Online
A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing. Since the web involved code and computers, it was a logical decision to put websites in the hands of the I.
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