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Palmer Vacations Listens Closely to Deliver Trips Worth Talking About

Canton’s original travel company is still making dreams come true after 114 years; exceptional staff and service keep customers coming back for more. There's much more to being a successful travel planner than simply booking a few flights, hotel rooms and tours. Travel planning is a very customer-centric business.

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K Carpet & Rug Gallery Handles Stark County's Needs, From the Floor Up

Hard work and a customer focus have led to more than 50 years of steady success for Stark County's leading flooring specialist. K Carpet & Rug Gallery, at 4611 Everhard Road NW, has Stark County covered. Literally. Well, at least its floors.

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Canton Brewing Co. Borrows from the Past, Keeps an Eye on the Future

Stark County brewery, with roots dating back to 1883, is right at the center of the ongoing revitalization of downtown Canton. Canton Brewing Co. 's success is built on living up to a rich tradition.

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Get Healthy in Cleveland: Trout Book Inspires Cleveland Positioning Idea

(Editor's Note: This PositionistView is condensed from the original article that appeared in the September 2009 edition of Inside Business. PositionistView guest author Lute Harmon Sr. is chairman of Great Lakes Publishing, which publishes Inside Business, Cleveland Magazine, Ohio Magazine and other titles.

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Old World Values, Quality Foods Drive DioGuardi's Success

Word about Canton’s “best-kept secret” starting to get out; locally owned market and deli brings unique taste of Italy right here to Stark County. It’s not easy to sneak into DioGuardi’s Italian Market and Deli, 3116 Market Ave. N. in Canton.

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Viral Video Marketing: How Being Different, Relevant, & Good Can Get You Far

By now, you and nearly the entire world has had the opportunity to see and hear about the viral video for Susan Boyle, the dowdy-looking Scottish woman who appeared as a contestant on Britain's Got Talent, and shocked everyone with her incredible voice.

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Sharpen your focus for marketing magnificence

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities. As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few watts of energy, can drill a hole in a diamond.

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Can Color Affect Your Brand Positioning?

Or, does your brand positioning affect the colors you choose to represent it? The answer should be a resolute "yes" to both questions! Can you imagine drinking a bottle of Coke imprinted with a blue label rather than the familiar red and white? What if you pulled into a BP…

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Get your 3Ms right to grow your business

Start this year off right by fixing your marketing strategy to deliver the advantage your company deserves.  Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find new ones, nothing else matters much.

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How Positioning Aligns With Search Engine Optimization

One of the principles of positioning is that there is a specific universe who cares about your difference. Not the entire universe, but a group carved out where your difference is high value and meaningful. Many experts call this focus. Some call it a purple cow.

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