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Getting your company messaging into the mind
Customers’ minds don’t like confusion and can be tough to change. So what’s a business to do? Focus! And find the marketing value in a brand name. And get their company messaging into the mind. Businesses’ prospects and customers are bombarded with nearly 10,000 messages every day.
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Trout's Seven 'Abouts' Shape Marketing Strategy
Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers. The explosion of choice for the consumer is the direct result of the explosion of competition.
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Your brand DNA sets the course
The end of another year is a good time to reflect and work on your business rather than in your business.
Your business deserves the attention and a good place to start is inside your company.
There are two kinds of companies: product-focused and customer-focused.
Canton Brewing Co. Borrows from the Past, Keeps an Eye on the Future
Stark County brewery, with roots dating back to 1883, is right at the center of the ongoing revitalization of downtown Canton. Canton Brewing Co. 's success is built on living up to a rich tradition.
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It's the Brands, Stupid.
It appears Sears shoppers can be members. Eddie Lampert, Sears Holdings' chairman and CEO, told us so in a letter attached to the company's recent results. The letter says his membership program is "continuing to gain traction with our members as members engage in all aspects of our program.
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Niche Up for Success
With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy in the history of the world. Hyper-consumerism begets hyper-competition. Hyper-competition is the No. 1 problem facing marketers today.
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Marketing strategy and laws guide wins in marketing warfare
In science and society, laws come together in systems to lend order, guide actions and produce results or outcomes.
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Great company slogans are difficult to create, but worth extra effort
Other than creating the brand’s name, the development of tagline might be marketer’s most important task. Great company slogans roll off our tongues like sweet candy, and many are so popular that people use them in their everyday conversations. Great company slogans, though, are much more than clever words.
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Brand a place like Canton: We can score big if we go all in
Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world. Pro football is in our DNA.
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2013 Super Bowl Ads: A Contrarian "PositionistView"
Despite Super Bowl XLVII's historic 35-minute third-quarter blackout, the Big Show of Super Bowl advertising, what actor Bob Odenkirk's character in the Samsung Galaxy ad calls "El Plato Supremo!" went off with nary a hitch. "El Plato Supremo!" is Right.
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