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Like a Good Neighbor, Carroll County Energy is There for Carrollton
Local community impacted greatly by $900 million investment in combined-cycle natural gas electric generation facility. Good neighbors aren't easy to find. Fortunately for Carrollton, Washington Township and Carroll County, Carroll County Energy came to town. Neighbors don't get much better.
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Diebold thrives on nearly 160 years of brand reinvention
Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to reinvent itself. The company has thrived on nearly 160 years of brand reinvention.
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Progressive's Brand Identity: In or Out?
Remember the 1997 movie called In and Out? It starred Kevin Kline as Howard Brackett, a Midwestern high school teacher who questioned his sexual identity after being pronounced gay on national TV by an Academy Award-winning former student.
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What is Positioning in Marketing? Why it's the CEO's Number One Role.
For so many years, CEOs have focused on doing things better. For a long time, this approach worked. However, a problem has surfaced over recent years as we realize that this approach is simply not working anymore.
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Did Jaguar Commit Brand Suicide?
I’ve been asked about a couple dozen times now, “What did you think of that Jaguar ad?” My response is always, “Well, it’s interesting…” and I stop there because most people have already formed their opinions, and it’s typically, “It’s awful.
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Top four marketing trends for 2020
Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers. To remain competitive — to retain and grow your customer base — it's imperative to assess and adjust your marketing activities.
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Positionist Picks: 2010 Super Bowl Ads
Most Super Bowl Ads Fumble Great Positioning Opportunities
Positioning is how you differentiate a brand. Differentiation provides the reason why someone should buy from you and not another.
Differentiation: The Secret Sauce of the Top-Trending Brands
Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year. We decided to take a deep dive on one of the top brand lists to see why the companies and products made the list.
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Chevy's Brand Positioning Attempt
It Sure is Deep in Here: Chevy is "retooling" and "reinvigorating" so that you'll be "resonating"
Apparently, brand positioning and resulting sales no longer matter in the automotive business. It's all about resonating. Recently, GM Chief Marketing Officer Joel Ewanick told the world that the time had come.
Repositioning: Push Brand Relevance to Rev Up Your Position
Building a strong brand is not easy. Few do it. It takes the right strategy for differentiation plus factors of focus and commitment as measured by time and money. Sometimes, repositioning is needed. Conventional positioning wisdom contends that getting to the top is harder than staying on top.
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