Search Results
Your search results for "imagine it, sped of it, accomplish it" are below. Click tabs to filter by type.
It's the Brands, Stupid.
It appears Sears shoppers can be members. Eddie Lampert, Sears Holdings' chairman and CEO, told us so in a letter attached to the company's recent results. The letter says his membership program is "continuing to gain traction with our members as members engage in all aspects of our program.
View Web Page
Please Pass the ... All-Purpose Sauce?
Quick! What's A. 1. ? (You answered, "Steak sauce. ")
Quick! Name a steak sauce. (You said, "A. 1. ")
Positioning marketing theory calls this "equivalence. " Steak sauce is A. 1. ; and A. 1. is steak sauce.
An authentic positioning lesson from the soda formerly known as Coke
Labels are for cans, not people. It's a nice sentiment any way you cut it, and Coke would have us believe it thinks so, too, by dropping its name from the can.
View Web Page
Every business should be building an economic moat
When investing in a company, Warren Buffett looks for those who are building an “economic moat. ”
The term is apt. Just as a watery moat protects a castle, building an economic moat is the protection a business gains by virtue of its competitive advantages.
Differentiation in Business: A marketing lesson from Mickey Mouse
Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win.
View Web Page
Big Brand News! Pepsi No Longer #2; Dr. Pepper Rises
If you’re familiar with the term “Cola Wars,” you’re young enough to know that it has always been and was always supposed to be: Coke v. Pepsi. The Taste Test. New Coke. Mean Joe Greene. Michael Jackson. The Polar Bears. Tina Turner. The Super Bowl Half-Time Show.
View Web Page
Scratch me behind the ears. Chewy does — with something called positioning alignment.
A picture is worth a thousand loyal customers every week. We want to call out Chewy for a job well done and celebrate this positioning alignment. Pets mean a lot to their owners. And Chewy has come to mean a lot to those people.
View Web Page
Website Accessibility: The Right Thing to Do
It’s no secret, the digital marketplace is at the forefront of our economy. Not surprisingly, websites are one of the most popular digital marketing tools available. Your website offers consumers a variety of information, from the story behind your brand, to the characteristics that make your products different.
View Web Page
Moral-based capitalism still best bet
Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . . . is good. Greed is right.
View Web Page
Earning Customers' Trust Helps Grove Appliance Stand the Test of Time
Some things haven’t changed much since E. J. Grove started his own refrigeration business in Alliance in 1935. The foundation of E. J. ’s business model was to provide quality workmanship and products at a fair price with excellent service. Fast-forward 83 years to 2018.
View Web Page