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Taste Keeps Canton Coming Back to Johnnie's Bakery
Local bakery’s made-from-scratch treats with zero preservatives separate it from the crowd; hard work and dedication keep business rising. Baking has been in the Berkshire family’s blood for nearly 75 years. Jim Berkshire, owner of Johnnie’s Bakery, grew up in the bakery’s Canton location at 109 Wertz Ave. NW.
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Great Food & Amazing People Help Kozmo's Win the Hearts of Massillon
Local restaurant prides itself in being just different enough; Offers upscale environment with reasonably priced food. Not many people have the good fortune of being business partners with great friends while having the opportunity to work with family every day. Rick Taylor knows he’s blessed.
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Palmer Vacations Listens Closely to Deliver Trips Worth Talking About
Canton’s original travel company is still making dreams come true after 114 years; exceptional staff and service keep customers coming back for more. There's much more to being a successful travel planner than simply booking a few flights, hotel rooms and tours. Travel planning is a very customer-centric business.
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Doing Things the Right Way Keeps Young Trucks’ Customers Rolling
Family-owned Canton company has eyes on growth as operations transition to fourth
generation. Doing the right things for the right reasons typically works out for the best. That’s precisely how things have played out for Young Trucks.
The Undoing of GM
In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure. The company’s U. S. market share of 17.
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Advertise During a Recession?
Fast-food giant McDonald's made a critical choice during the early 1990s recession that ultimately resulted in a loss of market share: McDonald’s chose to not advertise during a recession. Spending by consumers was declining, and the fast-food sector was hit particularly hard.
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Scratch me behind the ears. Chewy does — with something called positioning alignment.
A picture is worth a thousand loyal customers every week. We want to call out Chewy for a job well done and celebrate this positioning alignment. Pets mean a lot to their owners. And Chewy has come to mean a lot to those people.
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Institutionalizing Your Position: A Key Employee Relations Strategy
Recently, I was at lunch with a friend who had just changed jobs. He happened to take a leadership position with one of our clients. As he was touring his new employer’s building, he entered the board room and saw a big phrase on one of the walls.
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How to Critique Super Bowl Commercials
Every year, friends and family ask me if I watch Super Bowl commercials differently because I’m in the ad business.
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Big Brand News! Pepsi No Longer #2; Dr. Pepper Rises
If you’re familiar with the term “Cola Wars,” you’re young enough to know that it has always been and was always supposed to be: Coke v. Pepsi. The Taste Test. New Coke. Mean Joe Greene. Michael Jackson. The Polar Bears. Tina Turner. The Super Bowl Half-Time Show.
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