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The Tale of Two Conglomerates

In talks I deliver on the topic of positioning, I often make an offer that elicits a great response from the audience.

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Innis Maggiore's Big Three: "You-Better-Get-These-Done" Website Positioning Items in 2015

Today, millions of consumers will log in to Amazon and other online retailers in a frantic search for the best Cyber Monday deal.

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Super Bowl XLIX Special Edition - Inflated Expectations for Super Bowl Branding?

There were no inflated expectations as far as the game went on Super Bowl Sunday. Deflated Seattle fans notwithstanding, the game delivered. There were no close calls, however, in choosing the best and worst of this year's Super Bowl branding ad lineup.

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When Brian Williams lies, you pay the price

There is a story behind the story in the Brian Williams false-reporting scandal. Crisis PR has played a role. NBC's credibility and the viability of the news anchor's return after a six-month suspension is the main story we're all seeing and hearing.

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Domino's is Facing a Positioning Identity Crisis. Two actually.

In 2012, Domino's dropped "pizza" from its company name and unveiled a fresh, modernized logo. If you didn't know that happened, you're not alone. Now, more than three years later, Domino's is just starting to advertise the change. The company is having a positioning identity crisis.

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An authentic positioning lesson from the soda formerly known as Coke

Labels are for cans, not people. It's a nice sentiment any way you cut it, and Coke would have us believe it thinks so, too, by dropping its name from the can.

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Not Backing Down: "The King of Beers" Wins Best Positioning Ad of Game 50

Our pick for best positioning ad for Big Game 50 is Budweiser - America's #1 full-flavored lager, 140 years and going strong with no apologies. Reins, Clydesdales, nostrils, snorting, heart pounding and then the visceral . . . Boom-boom, boom-boom, BOOM-BOOM, BOOM-BOOM  . . . No Ponies.

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Foundation for business success boils down to 4 basic principles of marketing questions

With more than 40 years invested in developing advertising campaigns in all sizes and dimensions, we have learned that regardless of the company or product, the foundation for the work boils down to four basic principles of marketing questions.

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Getting ‘right idea’ with your brand positioning statement

Remember this rule: A brand can stand for only one idea. Readers no doubt understand when someone warns, “Don’t put the cart in front of the horse. ” This would be like marketing before developing your brand positioning statement.

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#Halfpops uses #fullygenius targeted digital promotion to gain exposure

Who would have thought our very own web developers would be the prime audience for a highly targeted digital promotion? When I saw our web and content marketing team display a major affinity for Halfpops’ “coder challenge,” I had to investigate the campaign.

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