Search Results
Your search results for "maa saraswati new books" are below. Click tabs to filter by type.
What’s a brand anyway? The basics of brand positioning
Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report. It's a brand positioning case study.
View Web Page
Southwest Airlines: Aligning business strategy to brand positioning
Anyone who has been lost at Chicago’s O’Hare International Airport knows the secret to effective marketing. First, determine where you are. Next, figure out where you want to be. And, finally, craft a plan to get there. That’s the equation for finding and executing effective business strategy.
View Web Page
Supporting Local Business: Think outside ‘big box’
According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.
View Web Page
Nike's campaign with Kaepernick brilliant
Nike just did it. We were taught in business school not to mix the brand with politics. Conventional branding wisdom says it would be brand suicide.
View Web Page
As the World Changes, Much Stays the Same at Pizza Oven
DiPietro family employs more than 400 Stark Countians; invests millions of dollars into its multiple businesses and our community. Some things have changed since Joe “Papa Bear” and Georgia DiPietro opened the first Pizza Oven in 1956 on West Tuscarawas in Canton.
View Web Page
During Crises, It’s More Important Than Ever to Support Local
Without the support of all of us, many local businesses we know and love could be gone following the COVID-19 pandemic. Much information has been shared about coronavirus disease 2019, also referred to as COVID-19. Some of that information is true, and some is speculation.
View Web Page
How to Rate the Most Winning Super Bowl Ads
(Special to the Canton Repository)
In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.
Think bothism to liberate your marketing
Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ”
“TV is dying. ”
“Twitter learns to thrive or die. ”
“The end of advertising as we know it. ”
“Branding is dead.
The Good Bad & Ugly of Bed Bath & Beyond – Positioning in Business
The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond. Bemoaning the fact that this time it probably is the end (bankruptcy usually is), she ran to the store to get the last of a few products she typically buys there.
View Web Page