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Laws of marketing point path to success

Last installment in four-part series shows that laws of marketing from nearly 25 years ago still elevate brands above their competition.  

In art and in science, basic tenets serve as the foundation of “laws” that guide actions that help us navigate to the outcomes we desire.

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Keyphrase Research Gets You To Top of Google

Search engine marketing, or as it's frequently called, SEM, is a term referring to any marketing strategy designed to increase website visibility among search engine results in order to increase traffic or sales. Keyphrase research is a vital element in SEO.

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Find your brand positioning: Play your Cs to win in marketplace

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?

That is no way to win in the marketplace. The business with the right strategy and the commitment to carry it out inevitably will win.

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What do you get the person who has everything?

I cannot open my Twitter without being reminded by Trunk Club advertising that I'm a terrible dresser. They're all over me right now and, by all reasonable fashion conventions, they're probably right.

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CTV Advertising – Can It Be Your New Marketing BFF?

For years, the promise of Connected TV’s (CTV) rise to prominence was predicted. Today, there’s no more prediction, just reality. According to Statista, in 2023, 88% of US TV households have at least one internet-connected device.

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Repositioning, Positioning's Twin Concept. Its Emergence Is Timely.

Positioning has become the most powerful concept in marketing.   Positioning has a twin concept that has received little attention.   In Jack Trout's latest book, Repositioning, released in October 2009, this twin concept is finally emerging into the light of the marketplace.

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Using Online Video in Your Positioning Advertising Mix

The times . . . they are a-changin'. Remember the days of dial-up? Slow downloads? Those days seem in the distant past. Viewing videos online is no longer cumbersome. Online video has moved into the mainstream, and that's good news for your positioning advertising mix.

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2020: Programmatic Advertising Comes of Age

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t. The first is your target audience. The other isn’t. The promise of programmatic advertising has finally reached marketing nirvana.

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2011 New Media Trends to Watch

We've had several clients ask us about 2011 new media trends, so here's a summary of my thoughts about what may transpire this year:

Facebook continues its rise. As Facebook approaches a billion global users, we're seeing only the beginning of big things from this social network.

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Brand a place like Canton: We can score big if we go all in

Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world. Pro football is in our DNA.

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