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Branding & Social Responsibility: Ability to respond an important responsibility

Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton. It's a case study in branding and social responsibility.

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Ground control to Elon Musk

Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer space travel. Along the way, Musk has been the architect of brands that are leaders in their respective categories.

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Find your brand positioning: Play your Cs to win in marketplace

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?

That is no way to win in the marketplace. The business with the right strategy and the commitment to carry it out inevitably will win.

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Repositioning Can Deliver The Advantage Your Business Needs

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means. Repositioning is about adjusting perceptions that already exist in the mind about your brand or about your competitor’s brand. Repositioning is not about changing minds.

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Digital Marketing vs Sales: Digital dictates need to reset sales and marketing

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership. Dad wanted information and the car dealer had it.

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Core Values Still Digging Up Success for Beaver Excavating

High-quality service at a fair price is as important today as when Don Sterling founded the company in 1953; Day-to-day operations to soon transition to third generation.

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From Canton to Grand Rapids, Mary Ann Donuts Gets a Lot of Love

Favorite local donut shop continues to build on its successes; Will soon service four states with its "made fresh daily" donuts. While there are definitely holes in some of Mary Ann Donuts’ products, there appear to be none in the Welden family’s business model.

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Rich Traditions Bring Sweet Success for Ben Heggy’s Candy

Family business approaches a century of handcrafted candy making; Focus is on keeping quality up and prices down. Residents of Stark County need not worry if they get a craving for chocolate.  

Local favorite Ben Heggy’s Candy Co. , 743 Cleveland Ave. , has them “covered.

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Earning Customers' Trust Helps Grove Appliance Stand the Test of Time

Some things haven’t changed much since E. J. Grove started his own refrigeration business in Alliance in 1935. The foundation of E. J. ’s business model was to provide quality workmanship and products at a fair price with excellent service. Fast-forward 83 years to 2018.

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Making Quality Job 1 Helps Belden Brick Stack Up to Competition

Family-owned, operated company is sixth-largest U. S. brick manufacturer; has served as ‘standard of comparison’ for 133 years. Ford Motor Co. popularized the slogan “Quality is Job 1” in its 1980s ad campaigns.

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