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Boost sales with branded packaging design that aligns with your position.
If you’re a consumer product manufacturer, you’ve undoubtedly marketed your product through a variety of advertising, media, and PR tactics.
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Messaging Strategy: The Cute v. Clever Debate
It's a messaging strategy debate that rages wherever writers write or designers design. It's an issue that can boil the polar ice caps - and the gap between the two sides can be as big as the thousands of miles between our North and South poles.
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Jack Trout: The 5 Tests of Obviousness
At Innis Maggiore's "Breakfast with Jack Trout" event, Jack Trout spoke of "The Five Tests of Obviousness. " He wrote more about these tests in his latest book, In Search of the Obvious. Dick Maggiore is Innis Maggiore's President & CEO.
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Planning Your Participation in Social Media
In the first two installments on planning social media, Innis Maggiore provided perspective and specific categories and examples that define the social media space.
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Repositioning with Crisis Communication
Click here to play video. "Repositioning" in a Time of Competition, Crisis Communication, and Change
On April 29, nearly five hundred business and marketing executives gathered at the John S.
Niche Up for Success
With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy in the history of the world. Hyper-consumerism begets hyper-competition. Hyper-competition is the No. 1 problem facing marketers today.
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Think bothism to liberate your marketing
Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ”
“TV is dying. ”
“Twitter learns to thrive or die. ”
“The end of advertising as we know it. ”
“Branding is dead.
Change Communication: Repositioning
Click here to play video. (Or use this YouTube link. )
"Repositioning" in a Time of Competition, Crisis, and Change Communication
On April 29, nearly five hundred business and marketing executives gathered at the John S.
The Next Fifty Years of Positioning: the 2020s and Beyond
Where do you go when you’ve already experienced an inflatable billboard and an erasable man; hospitals, MEDsquads, flowers, and funerals; the first chicken that tastes like chicken served with the first cottage cheese with fruit inside; from spray tans and car washes to dust control and hazmat protection; pasta sauce,…
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Google Punishes (And Rewards?) AI-Generated Content
Over the past year, the presence of AI-generated content has exploded across platforms like Google, including everything from generative fill to social media posts to blog articles. With numerous programs available to users, plenty have benefited from meeting today’s content marketing volumes.
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