Search Results

Your search results for "still media app" are below. Click tabs to filter by type.

Grading the New Big Ten Logo

As the "resident expert" on logo design at the nation's leading agency in the practice of positioning, I was asked to provide a critique on the new Big Ten logo created by international design firm Pentagram.

View Web Page

Positioning is Only Natural

Mother Goose Knows This Stuff is No Mere Fairy Tale

Every spring over the last few years, Innis Maggiore has witnessed a wonder of nature that's also a real life application of positioning.

View Web Page

Quality Isn't Good Enough to Differentiate Your Brand

If you are tempted to say "quality" helps differentiate your brand, think again. Do you know how many times I've heard people say "quality" is one of the distinguishing features of their company's product or service? Fact is, I really can't give you a number tallying the total.

View Web Page

Does Your Marketing Message Align With Your Brand Positioning Strategy?

The best thing you can do to strengthen your brand is to develop a brand positioning strategy that differentiates it from competitors. *

And one of the worst things? Create an ad campaign or advertising message that doesn't align with that position.

View Web Page

The Bare Essence of Brand Positioning Identity

I've noticed a trend lately toward minimalist brand communication on packaging.

View Web Page

Choosing an Effective Positioning Slogan

Wisconsin-based privately held Johnsonville Sausage is a positioning winner. What does Johnsonville stand for? Sausage. What kind of sausage? All kinds. Breakfast, turkey, chicken, pork, beef, apple, garlic, brats, Italian, cheddar, maple, smoked, snack, and everything in between.

View Web Page

Chevy's Brand Positioning Attempt

It Sure is Deep in Here: Chevy is "retooling" and "reinvigorating" so that you'll be "resonating"

Apparently, brand positioning and resulting sales no longer matter in the automotive business. It's all about resonating. Recently, GM Chief Marketing Officer Joel Ewanick told the world that the time had come.

View Web Page

2012 Super Bowl Ad Survey Reveals Readers Liked Car, Truck and Flower Ads

Today we send out a hearty "thank you" to all of our positioning friends who read and responded to Lorraine Kessler's excellent analysis of the best (and worst) Super Bowl TV commercials, and especially to all who commented and voted in our 2012 Super Bowl ad survey.

View Web Page

Political Advice for Candidates and Marketers: Brand Perception Trumps Rationality

One of the primary principles of positioning is that minds don't change, at least not easily. If you are like me, the natural inclination is to argue with this principle.

View Web Page

Brand Meaning: Can a Brand Change Its Spots?

Famed Apple Stores leader and Silicon Valley wunderkind Ron Johnson thought so. He swept in as JC Penney's new CEO with celebratory bravado. He promised to change the stodgy brand meaning to a younger, hipper and more upscale image. Seventeen months later, JC Penney's board fired him.

View Web Page