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When Brian Williams lies, you pay the price
There is a story behind the story in the Brian Williams false-reporting scandal. Crisis PR has played a role. NBC's credibility and the viability of the news anchor's return after a six-month suspension is the main story we're all seeing and hearing.
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The Practice of Positioning = Substance + Sizzle
If you read our post on Super Bowl ads, you may have noticed that our picks routinely (year in and year out) differ wildly from those of Ad Age, the industry's published mouthpiece for Madison Avenue big company advertising.
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Repositioned for Stardom
This year, give the gift of branding. "Look, Santa baby! You're never gonna make it without a new image," was how his weary Tinseltown agent put it. Yes, Virginia, even that jolly old elf benefited from a branding makeover based on the time-tested principles of positioning.
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Repositioning: Push Brand Relevance to Rev Up Your Position
Building a strong brand is not easy. Few do it. It takes the right strategy for differentiation plus factors of focus and commitment as measured by time and money. Sometimes, repositioning is needed. Conventional positioning wisdom contends that getting to the top is harder than staying on top.
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Repositioning The Competition
Click here to play video. "Repositioning" in a Time of Competition, Crisis, and Change
On April 29, nearly five hundred business and marketing executives gathered at the John S.
Open, Sesame! Bert and Ernie Put Veggies On Kids' Wish List
It's easy to slide into cynicism, as the world tends to be a pretty heavy place sometimes. Today we fret more than ever that we are hurtling toward a gloom-and-doom destiny, so we fear.
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Experience, Quality Work Keep Custom Auto Body Shining Like New
Independently owned Stark County company has put more than 75,000 Northeast Ohio cars and trucks on the road again by mastering the art of auto body repair.
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Sybil the Chicken: Examining KFC's Positioning Strategy
KFC -- or is it KGC? -- seems to be having a personality crisis (with all apologies to the 70s rock band New York Dolls), which means it has a positioning strategy crisis.
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Keyphrase: Online Positioning
SEO, search engine optimization, search engine marketing, page rank, keyword strategy, online positioning . . . all words or phrases used to refer to achieving the optimal goal of a first-page result in a search engine.
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An Introduction To YouTube Optimization
You might be surprised to learn that YouTube is the second-largest search engine. It's bigger than both Yahoo and Bing, and second only to Google. YouTube optimization, however, is something we must not forget.
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