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Size Doesn't Matter! Marketing Focus Does.

Marketing is the distinguishing, unique function of business. To those of you in leadership positions: The foundation of effective leadership is thinking through the organization's difference, defining it and establishing it, clearly and visibly. You have to have a well differentiated brand to survive today.

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Marketing strategy and laws guide wins in marketing warfare

In science and society, laws come together in systems to lend order, guide actions and produce results or outcomes.

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The Good Bad & Ugly of Bed Bath & Beyond – Positioning in Business

The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond. Bemoaning the fact that this time it probably is the end (bankruptcy usually is), she ran to the store to get the last of a few products she typically buys there.

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Laws of marketing point path to success

Last installment in four-part series shows that laws of marketing from nearly 25 years ago still elevate brands above their competition.  

In art and in science, basic tenets serve as the foundation of “laws” that guide actions that help us navigate to the outcomes we desire.

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How to Rate the Most Winning Super Bowl Ads

(Special to the Canton Repository)

In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.

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Sharpen your focus for marketing magnificence

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities. As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few watts of energy, can drill a hole in a diamond.

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Get your 3Ms right to grow your business

Start this year off right by fixing your marketing strategy to deliver the advantage your company deserves.  Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find new ones, nothing else matters much.

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Yo Ho! Pirate Ship weighs anchor with brand distinction in a sea of sameness

Not long ago, I got an email from LinkedIn with a digest of “Top job picks for you. ” I’ve been at Innis Maggiore for over two decades and am not in the market to change that, but the first listing caught my eye.

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Focus key to our Stark County economy

Whether local leaders who are mustering up an initiative to reverse our community’s economy will succeed depends largely on the resources at their disposal, the degree to which true collaboration is achieved and the quality of their ultimate plan.

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The Death of Cookie Tracking Makes Way for Innovation

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies. There is not only an understanding of what’s out there now but also what’s on the horizon. The death of third-party cookie tracking is no exception.

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