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Don't Ask Me For A Marketing Tagline

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Abridged Transcript:
I'd like to turn your attention to the topic of branding, dispelling some common notions about what branding is, and what it is not. For starters, it is not a marketing tagline. A logo is not a brand.

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Tropicana: A Lesson In Brand Creative

There has been a lot of talk, by marketing experts and consumers alike, about the debacle of Tropicana's new packaging and brand creative.

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Improve Brand Perceptions. Improve ROI.

Many marketers misunderstand marketing. They think marketing is a battle of products, not brand perceptions. Let the better product win is the adage. More than four decades of modern advertising history contradict this belief.  Coca-Cola is the worst tasting cola and still No. 1.

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Jack Trout: The 5 Tests of Obviousness

At Innis Maggiore's "Breakfast with Jack Trout" event, Jack Trout spoke of "The Five Tests of Obviousness. " He wrote more about these tests in his latest book, In Search of the Obvious. Dick Maggiore is Innis Maggiore's President & CEO.

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Jack Trout Answers Your Questions on Positioning (Part 1)

During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness. He then opened the floor for the audience members to submit their questions on positioning.

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Jack Trout Answers Your Questions On Positioning (Part 2)

During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness. He then opened the floor for the audience members to submit their questions on positioning.

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Repositioning, Positioning's Twin Concept. Its Emergence Is Timely.

Positioning has become the most powerful concept in marketing.   Positioning has a twin concept that has received little attention.   In Jack Trout's latest book, Repositioning, released in October 2009, this twin concept is finally emerging into the light of the marketplace.

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Jack Trout's Advice From Hollywood

On April 29, 2009, nearly 500 business and marketing executives gathered at the John S. Knight Center in Akron, Ohio to hear Jack Trout, acclaimed marketing strategist and author of numerous positioning books, talk about the twin of positioning, "repositioning.

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Jack Trout & Papa John's

On April 29, 2009, nearly 500 business and marketing executives gathered at the John S. Knight Center in Akron, Ohio to hear Jack Trout, acclaimed marketing strategist and author of numerous positioning books, talk about the twin of positioning, "repositioning.

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Keyphrase: Online Positioning

SEO, search engine optimization, search engine marketing, page rank, keyword strategy, online positioning . . . all words or phrases used to refer to achieving the optimal goal of a first-page result in a search engine.

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