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Joining the Social Media Conversation
The most popular question we are asked on the topic of social media is how to join the conversation. When joining social media (the third level of participation) conversation, an organization intentionally commits to developing relevant content published on a regular basis.
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Starbucks: Instant Bad Karma
Starbucks Devalues Its Brand - To Go!
Starbucks has become a target over the last year or so with both Dunkin' Donuts and McDonald's repositioning the coffeehouse chain to set up their own competitive positions.
An Introduction To YouTube Optimization
You might be surprised to learn that YouTube is the second-largest search engine. It's bigger than both Yahoo and Bing, and second only to Google. YouTube optimization, however, is something we must not forget.
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Good Things Happen with Right Positioning Strategy
Great creative may touch a nerve, bring a tear or generate laughter, but it is doomed to fail as effective advertising if it is not built on a solid positioning strategy. Throughout the history of advertising, creative minds have toiled to make products popular and services desirable.
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Living Your Brand Position
What I Learned On My 800-Mile Trek Across Texas Interviewing 85-Year-Old Widows
If you're a regular reader of PositionistView, you're well aware of our brand position philosophy -- employing a differentiating idea, a strategy of differentiating your brand against your competition in all of your marketing messages.
Repositioning: Can BP Clean Up Its Marketing Mess?
I worked for BP 11 years, as copywriter and creative director at its agency prior to the Amoco merger.
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Using Online Video in Your Positioning Advertising Mix
The times . . . they are a-changin'. Remember the days of dial-up? Slow downloads? Those days seem in the distant past. Viewing videos online is no longer cumbersome. Online video has moved into the mainstream, and that's good news for your positioning advertising mix.
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Brand Analytics: Measuring Via Online Positioning Analysis
Is it possible that brand analytics about how well your position resides in the customer's mind is as simple as googling your brand name? Or perhaps searching your difference?
This approach almost seems too elementary, but if you don't rank in the top position for the basic keywords that make up your…
"I See London, I See France ..." The Repositioning of a Word
Can words have a position? And, if so, can their positioning change over time? That is, can repositioning be achieved?
At Innis Maggiore, we know that the most powerful concept in marketing is to own a word.
Is Mobile the Future of Position Marketing?
The merits of mobile strategies to enhance a brand's position marketing have come more into focus these days. In the United States, smartphone ownership is rising dramatically, driven mainly by ever-dropping prices and the promise of new 4G networks. By mid-2011, 49 percent of U. S.
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