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Social Media Communication: Social Is Anything But

It is said social media has changed communication. It hasn't. Communication is the same as it always has been. Message. Sender. Receiver. Social media's problem is the receiver. Most times there isn't one.

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An authentic positioning lesson from the soda formerly known as Coke

Labels are for cans, not people. It's a nice sentiment any way you cut it, and Coke would have us believe it thinks so, too, by dropping its name from the can.

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Creative Thinking in Marketing: Reaching brains through sweaty palms

‘Creatives’ conjure the words, pictures and sounds that drive advertising messages into our minds. Creative thinking in marketing is what helps drive results. Creative.

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Supporting Local Business: Think outside ‘big box’

According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.

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Building Durable Competitive Advantage

Warren Buffet, the “Oracle of Omaha” and arguably one of the greatest investors of all time, is a man whose perspective is widely respected across a variety of business disciplines. His yardstick for selecting companies in which he might invest also measures up in the brand-building world.

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Brand a place like Canton: We can score big if we go all in

Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world. Pro football is in our DNA.

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Repositioning Can Deliver The Advantage Your Business Needs

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means. Repositioning is about adjusting perceptions that already exist in the mind about your brand or about your competitor’s brand. Repositioning is not about changing minds.

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BAM! Healthy Cuisine Offers Great Combination of Nutritious & Delicious

Local restaurant's two locations specialize in fresh, flavorful food; Strike amazing balance between better-for-you eating with better taste. After meeting Ashley Fockler-Roberts, it doesn't take long to sense her true passion for healthy and delicious cuisine.

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Top four marketing trends for 2020

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers. To remain competitive — to retain and grow your customer base — it's imperative to assess and adjust your marketing activities.

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Midwest Industrial Supply has Growth, Success Under Control

Local family-owned company does its part to strengthen Canton, Stark County. Step into the offices of Midwest Industrial Supply — 1101 3rd St. S. E. in Canton — and signs of success are readily apparent.

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