Search Results
Your search results for "zenith bank head office branch independence avanue location" are below. Click tabs to filter by type.
Artificial intelligence and marketing, the next big thing
Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and the internet. Major inventions have shaped human development and powered society, culture and civilization.
View Web Page
Fifty Years of Positioning: the 1980s
From mullets to parachute pants and leg warmers to Rubik’s Cube, the 1980s featured some wildly hot fads that ended up being relatively short-lived. But for Innis Maggiore, the 1980s spawned a new marketing philosophy that most certainly has stood the test of time — positioning.
View Web Page
Positionist Picks: 2011 Super Bowl Ads
The Best and Worst "Positioning" Ads of the Super Bowl
The big game is over, but ratings, rankings and commentary on which Super Bowl advertisements and positivists fared the best and worst (fueled by the churn of Internet and social media, Facebook, YouTube, Twitter, news.
Good Things Happen with Right Positioning Strategy
Great creative may touch a nerve, bring a tear or generate laughter, but it is doomed to fail as effective advertising if it is not built on a solid positioning strategy. Throughout the history of advertising, creative minds have toiled to make products popular and services desirable.
View Web Page
Brand a place like Canton: We can score big if we go all in
Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world. Pro football is in our DNA.
View Web Page
Deming’s gift to marketers: Test. Optimize. Repeat.
William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing. Among his many accomplishments, Deming popularized statistical testing and analysis, which, it turns out, today helps marketers gain confidence in our work.
View Web Page
Is Mobile the Future of Position Marketing?
The merits of mobile strategies to enhance a brand's position marketing have come more into focus these days. In the United States, smartphone ownership is rising dramatically, driven mainly by ever-dropping prices and the promise of new 4G networks. By mid-2011, 49 percent of U. S.
View Web Page
Cookieless Advertising: What's Next?
As we move away from cookie-based advertising and into a new, cookieless world, the question we hear most often is, “How can I effectively track and target our online audience now?”
For over two decades, cookies have been THE preferred way to record user activity.
The Death of Cookie Tracking Makes Way for Innovation
Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies. There is not only an understanding of what’s out there now but also what’s on the horizon. The death of third-party cookie tracking is no exception.
View Web Page
Sears' saga found in snowblowers
Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”
That is but one of myriad anecdotes in Sears’ 120-year history, yet it reveals much about the thinking of those who…
