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By Dick Maggiore and Mark Vandegrift

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Dick Maggiore's Book The CEO's Number One Responsibility: Identifying and Articulating Your Brand's Position

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Mark Vandegrift's Book Keyword: Positioning How Search Proves the Principles of Brand Positioning

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» Innis Maggiore

Founded more than 50 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

© 2025 Innis Maggiore Group, Inc. | ph: 330.492.5500

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PositionistView^®

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PositionistView^® is an inside look into Innis Maggiore's thinking, culture, and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

August 12, 2025

A New Day is Dawning: PR, EQ, AI and Advertising

There’s no denying the topic of AI has consumed nearly every industry.

August 5, 2025

Bands are Brands

A good brand identity strategy cranks marketing up to 11. Nigel Tufnel of Spinal Tap knows the power of strategy.

July 17, 2025

Thinking Outside the Box: The Benefits of Outdoor Advertising

In the digital age, it can be easy to overlook traditional tactics like outdoor or out-of-home (OOH) advertising.

July 1, 2025

America’s Pastime to the World’s Stage, Positioning as a Sports Marketing Strategy

As we welcome Independence Day celebrations, most Americans think of iconic American imagery — often hot dogs, burgers, summer nights, and baseball! The oldest American sport often recalls childhood memories…

June 17, 2025

Will Leveraging AI in Paid Search Supercharge Your Campaigns?

AI in Paid Search Advancements on Google With the airing of Google Marketing Live (GML) just a few weeks ago, marketers were updated on all the new features that will soon…

Agency News

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From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

July 15, 2025

Hospital marketing agency Innis Maggiore wins three Telly Awards, one Healthcare Advertising Award

CANTON, Ohio (July 15, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it was named a top-performing video production and hospital marketing agency for its work for Encino Energy, SmithFoods, and Aultman Health System.

June 10, 2025

Students Borland and Robson start summer internships at ad agency

CANTON, Ohio (June 10, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that two students — Chase Borland and Megan Robson — have started summer internships at the ad agency.

June 3, 2025

Canton Ad Federation (CAF) awards 2025 advertising scholarship to Ripley Kemp

CANTON, Ohio (June 3, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced Ripley Kemp is the 2025 recipient of the Canton Ad Federation (CAF) scholarship. Kemp studies media with minors in psychology and film production at Ohio University.

May 8, 2025

Innis Maggiore continues commitment to business community involvement

CANTON, Ohio (May 8, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced initiatives demonstrating its commitment to business community involvement.

May 6, 2025

Leading garage door marketing agency Innis Maggiore hired by Wayne Door

CANTON, Ohio (May 6, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it is handling digital marketing for Wayne Door and its sister company, Overhead Door Co. of Akron.

Founded more than 50 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

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© 2025 Innis Maggiore Group, Inc. | ph: 330.492.5500