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Competitive Positioning: Wal-Mart vs. Target
Times are topsy-turvy and one of the great reversals can be seen in the world of retail. And a lesson in competitive positioning is left to be learned. While Wal-Mart, the largest company in the world, has always dwarfed rival Target in size ($406 billion in annual revenue vs.
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Pick Super Bowl Ads Like the Pros
Eighty percent of Super Bowl ads don't sell. That's according to a new study by the research firm Communicus. And, article after article, like Advertising Age's most recent one titled, "Under Review: Is Super Bowl Worth $4 million?
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A New Day is Dawning: PR, EQ, AI and Advertising
There’s no denying the topic of AI has consumed nearly every industry. Written across every headline, highlighted within broadcast news spaces, and sprinkled in conversation with friends, the technology seems to weave its way into every space.
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The Magnificent Seven: Best marketing books ever
If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time. Hewlett-Packard co-founder David Packard famously said, “Marketing is far too important to leave to the marketing department.
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America’s Pastime to the World’s Stage, Positioning as a Sports Marketing Strategy
As we welcome Independence Day celebrations, most Americans think of iconic American imagery — often hot dogs, burgers, summer nights, and baseball! The oldest American sport often recalls childhood memories of a slow, strategic game steeped in tradition.
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Chicken of the sea?
Long John Silver’s rebrand clucks like a positioning landlubber. Jessica Simpson famously asked, “Is this chicken what I have, or is this fish? ” The clip was played and played and played — “It’s called Chicken of the Sea, but it’s not really chicken. It’s tuna.
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Determining the Best Social Media Positioning Strategies
Innis Maggiore attended three weeks of Facebook Bootcamp this past fall in search of the best social media positioning tips. Most of our associates attended the six-webinar series.
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The Cheese Has Moved: Why B2B Advertisers Are Streaming to Connected TV
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
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Keyphrase Research Gets You To Top of Google
Search engine marketing, or as it's frequently called, SEM, is a term referring to any marketing strategy designed to increase website visibility among search engine results in order to increase traffic or sales. Keyphrase research is a vital element in SEO.
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Jack Trout and Positioning: Legacy is brand success strategy
Jack Trout’s counsel to 500 Ohio business leaders in 2009 rings as true today as it did the day he delivered it. Times like these, he said, are opportunities for companies and brands.
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