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Super Bowl LX Ad Review
Lay's Draws Tears, Kendall Draws Jeers, and Sight Gags Get the Most Cheers
Our panelists found this year's Super Bowl LX Ad review to be both fun and challenging. Challenging, because picking a winner was a bit more difficult than in the recent past.
Repositioning with Crisis Communication
Click here to play video. "Repositioning" in a Time of Competition, Crisis Communication, and Change
On April 29, nearly five hundred business and marketing executives gathered at the John S.
A New Day is Dawning: PR, EQ, AI and Advertising
There’s no denying the topic of AI has consumed nearly every industry. Written across every headline, highlighted within broadcast news spaces, and sprinkled in conversation with friends, the technology seems to weave its way into every space.
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Differentiating Your Brand
Differentiating your brand may prove quite a challenge. When we work with our clients on determining their differentiating idea we put them through our proprietary Appreciative Discovery®.
As part of the Appreciative Discovery, the following differentiating filter was developed.
The Cheese Has Moved: Why B2B Advertisers Are Streaming to Connected TV
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
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Super Bowl LIV Advertising: The game behind the game
(As seen in Crain’s Cleveland Business. )
Will more brands brave the political fray in 2020? For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was commercial suicide. The old calculus was: Why alienate half your audience?
Sharpen your focus for marketing magnificence
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities. As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few watts of energy, can drill a hole in a diamond.
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Competitive Positioning: Wal-Mart vs. Target
Times are topsy-turvy and one of the great reversals can be seen in the world of retail. And a lesson in competitive positioning is left to be learned. While Wal-Mart, the largest company in the world, has always dwarfed rival Target in size ($406 billion in annual revenue vs.
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Determining the Best Social Media Positioning Strategies
Innis Maggiore attended three weeks of Facebook Bootcamp this past fall in search of the best social media positioning tips. Most of our associates attended the six-webinar series.
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The Magnificent Seven: Best marketing books ever
If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time. Hewlett-Packard co-founder David Packard famously said, “Marketing is far too important to leave to the marketing department.
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