PositionistView

“One of several Amazon grocery brands needs to differentiate,” CEO admits.

It’s been 42 years since Al Ries and Jack Trout published their definitive marketing book, “Positioning: The Battle for Your Mind.

If you’re a gamer, you know what it means to have a cheat code.

If you’ve been around long enough, you remember the days when it was declared, “The internet is going to replace books!” When this was proclaimed, I worked at a book…

Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year.

As we move away from cookie-based advertising and into a new, cookieless world, the question we hear most often is, “How can I effectively track and target our online audience…

The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond.

Set the politics aside. Forget your values for just a moment.

Fast-food giant McDonald's made a critical choice during the early 1990s recession that ultimately resulted in a loss of market share: McDonald’s chose to not advertise during a recession.

Influencer marketing is nothing new. In fact, it dates to the 18th century.