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We've had several clients ask us about 2011 new media trends, so here's a summary of my thoughts about what may transpire this year: Facebook continues its rise.

As the "resident expert" on logo design at the nation's leading agency in the practice of positioning, I was asked to provide a critique on the new Big Ten logo created by international design firm Pentagram. But first, I'd like to critique all the logo critics out there...

"We need to do social media!" exclaimed the CEO.

KFC -- or is it KGC? -- seems to be having a personality crisis (with all apologies to the 70s rock band New York Dolls), which means it has a positioning strategy crisis...

With a highly-publicized election right around the corner, a lot of debate seems to revolve around the economy .

In the 2008 book, Killer Differentiators: 13 Strategies to Grow Your Brand, authors Jacky Tai and Wilson Chew conclude that Apple's brand strategy of consolidating software and hardware has "crippled…

There was a time when advertising and PR agencies not only wanted to be marketing partners with their clients, but they actually were.

On Sept. 8, Google announced its new search functionality: Google Instant. This new search feature only works when a user is logged into a Google account.

Are blogs dead? Certainly they are no longer mentioned as a marketing panacea as they were at the turn of the millennium, but to call them dead would be far…

The lead sentence in a recent Wall Street Journal article reads, "Xerox Corp.