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By Dick Maggiore and Mark Vandegrift


Target Losing to Walmart Competitive Positioning

Times are topsy-turvy and one of the great reversals can be seen in the world of retail. And a lesson in competitive positioning is left to be learned. While Wal-Mart, the largest company in the world, has always dwarfed rival Target in size, but until recently Target had been decisively winning the growth game...

Ford's Marketing in a Down Economy

Who said marketing in a down economy was tough? Despite being in a down economy, Ford Motor Co. enjoyed four consecutive months of growing market share through January 2009.

Challenging the Alternative through Repositioning

The best brand positions are said to "reposition" the competition. For every season of life and renewal, there is a shadow season of dormancy and death.

Tropicana's New Brand Creative

There has been a lot of talk, by marketing experts and consumers alike, about the debacle of Tropicana's new packaging and brand creative.

Thoughts Behind Social Media Planning

Innis Maggiore is often asked how we go about social media planning. Clients want to know what can be done in the social community space to create competitive advantage.

Examples of Creative Positioning

Creative positioning is essentially the art of expressing a differentiating idea while, at the same time, standing out in a cluttered media landscape.

Barack Obama's Full-Tech New Media Fundraising

The story of Obama's success is very much a story about new media fundraising.

Position Not Marketing Tagline

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Starbucks Unique Brands

An article in the Columbus Dispatch touted that Starbucks was taking cues from its cheaper rivals. That they were seeking part of the 'value' pie. What a ghastly mistake.

3-Cs Test for Brand Differentiation

Differentiating your brand may prove quite a challenge. When we work with our clients on determining their differentiating idea we put them through our proprietary Appreciative Discovery®.

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