PositionistView
Ad agency Carmichael Lynch's most recent campaign for Harley Davidson featured the rebel slogan, "Screw it. Let's ride.
The times ... they are a-changin'. Remember the days of dial-up? Slow downloads? Those days seem in the distant past. Viewing videos online is no longer cumbersome. Online video has moved into the mainstream, and that's good news for positioning advertising...
In the first part of the positioning map discussion, I explained how a positioning map is a useful tool to identify brand perception.
Can music benefit from positioning marketing? Though an art form, it is also a product, so in that context the answer is a definite yes. As the nation's leading agency in the practice of positioning that's also located in Northeast Ohio, Innis Maggiore can't help but appreciate the recent positioning marketing efforts of Akron's own DEVO...
You Can Lead a Chevy to the Levee, but Can You Make it Drink Kool-Aid? Brand identity is a very delicate thing.
What I Learned On My 800-Mile Trek Across Texas Interviewing 85-Year-Old Widows If you're a regular reader of PositionistView, you're well aware of our brand position philosophy -- employing a differentiating…
I worked for BP 11 years, as copywriter and creative director at its agency prior to the Amoco merger.
Welcome to the first half of a discussion on the positioning map, a visual representation of your brand's perception as related to competing products...
If you read our post on Super Bowl ads, you may have noticed that our picks routinely (year in and year out) differ wildly from those of Ad Age, the…