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By Dick Maggiore and Mark Vandegrift

PositionistView

Thoughts on Implementing Social Media Advertising

Google "social media advertising" and you will get all sorts of opinions on whether advertising in social media makes sense.

Three Stages of Your Marketing Position

By now, if you've been reading PositionistView, you're well-versed in what a marketing position is, and how it can greatly affect the strength of your brand.

Part 2 Answers from Jack Trout on Positioning

During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness.

How to Join the Social Media Conversation

The most popular question we are asked on the topic of social media is how to join the conversation.

Clever Differentiated Messaging Strategy

It's a messaging strategy debate that rages wherever writers write or designers design.

Marketing Message for Positioning Online

A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing.

Monitoring and Commenting Participation in Social Media

In the first two installments on planning social media, Innis Maggiore provided perspective and specific categories and examples that define the social media space.

Jack Trout Event Five Tests of Obviousness

At Innis Maggiore's "Breakfast with Jack Trout" event, Jack Trout spoke of "The Five Tests of Obviousness." He wrote more about these tests in his latest book, In Search of the Obvious...

Requirements for Viral Video Marketing

By now, you and nearly the entire world has had the opportunity to see and hear about the viral video for Susan Boyle, the dowdy-looking Scottish woman who appeared as…

Negatively Repositioning the Competition

Click here to play video. "Repositioning" in a Time of Competition, Crisis, and Change On April 29, nearly five hundred business and marketing executives gathered at the John S.

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