Innis Maggiore Adds Abby Lucas to Boost Content Marketing Capabilities

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CANTON, Ohio (Aug. 29, 2017) — Innis Maggiore, the nation's leading positioning ad agency, today announced the appointment of Abby Lucas as senior digital copywriter.

Lucas is responsible for digital content development for Innis Maggiore and its clients. She is helping them refine their online voice and the compelling stories that engage their target audiences.

Her professional experience includes work at Mindstream Interactive (formerly SBC Advertising) and Fine Citizens, both in Columbus. Her work has helped brands maximize their impact through storytelling and audience targeting. She has served such companies as Bed Bath & Beyond, Bob Evans, HoneyBaked Ham, Value City Furniture, Elmer’s, Bush’s Beans, Victoria’s Secret, Purina, Fancy Feast, Pantene and AARP. Lucas is a graduate of Columbus College of Art & Design.

“The discipline of content marketing continues to grow as the critical factor in positioning and brand building for our clients. Abby’s great experience will benefit our clients by helping them find their voice, share their stories and speak to their audiences in ways that generate success,” Chief Operating Officer Mark Vandegrift said. 

Innis Maggiore Group is the nation's leading positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2016 capitalized billings of more than $23 million. Key clients include: Aultman Hospital, AultCare, Baird Brothers Fine Hardwoods, BellStores, DRB Systems, FSBO.com, GOJO Industries (Purell), The Goodyear Tire & Rubber Company, KFC/Kendall House, Kimble Companies, MCTV, Marathon Petroleum Corporation, Mid’s Sicilian Pasta Sauce, Nickles Bakery, Republic Steel, SmithFoods and Stark Community Foundation. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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