Innis Maggiore Adds Abby Lucas to Boost Content Marketing Capabilities
CANTON, Ohio (Aug. 29, 2017) — Innis Maggiore, the nation's leading positioning ad agency, today announced the appointment of Abby Lucas as senior digital copywriter.
Lucas is responsible for digital content development for Innis Maggiore and its clients. She is helping them refine their online voice and the compelling stories that engage their target audiences.
Her professional experience includes work at Mindstream Interactive (formerly SBC Advertising) and Fine Citizens, both in Columbus. Her work has helped brands maximize their impact through storytelling and audience targeting. She has served such companies as Bed Bath & Beyond, Bob Evans, HoneyBaked Ham, Value City Furniture, Elmer’s, Bush’s Beans, Victoria’s Secret, Purina, Fancy Feast, Pantene and AARP. Lucas is a graduate of Columbus College of Art & Design.
“The discipline of content marketing continues to grow as the critical factor in positioning and brand building for our clients. Abby’s great experience will benefit our clients by helping them find their voice, share their stories and speak to their audiences in ways that generate success,” Chief Operating Officer Mark Vandegrift said.
Innis Maggiore Group is the nation's leading positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2016 capitalized billings of more than $23 million. Key clients include: Aultman Hospital, AultCare, Baird Brothers Fine Hardwoods, BellStores, DRB Systems, FSBO.com, GOJO Industries (Purell), The Goodyear Tire & Rubber Company, KFC/Kendall House, Kimble Companies, MCTV, Marathon Petroleum Corporation, Mid’s Sicilian Pasta Sauce, Nickles Bakery, Republic Steel, SmithFoods and Stark Community Foundation. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...
Seven ways to win in a commodity market September 04, 2019
Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.On the monopoly-to-commodity continuum, the closer one is to the commodity side...
When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...
Trout's seven 'Abouts' shape marketing strategy July 25, 2019
Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers.The explosion of choice for the consumer is the direct ...
Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More
Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More
Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More
Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More