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By Dick Maggiore and Mark Vandegrift

Dick Maggiore

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Marketing Books Best Seven to Read

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.

Seven Marketing Strategies Jack Trout

Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers...

Product Brand Category Selling

The numbers are mind boggling. Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second.

Compelling Content Leads to Growth

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left. ” Yes, compelling content marketing is that important.

Crossing the Creepy Line with Technology

Have Google and Facebook crossed the creepy line? Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot…

Email Marketing Preparation Innis Maggiore

Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel — by twice,…

Maslow's Hierarchy of Needs Still Relevant

Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success.

Brand Lift and Engagement from Content Marketing

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common.

Advertising Budget Deciding Innis Maggiore

An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.

Lessons from Sears' Changing Business Environment

Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?” That…

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