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Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains... 

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive. Sooner or later, most products and services become commodities...

Sales and marketing were once dominated by person-to-person interaction. Technology has led to disruption in the field. Today, our interactions are primarily digital and the margin for error is smaller than ever. It’s imperative that our sales and marketing align for business success. Dick Maggiore explains...

How can you take your business to the next level? Some of the greatest intellectuals of all time believed reading is key to business growth. While there are thousands for readers to choose from, Dick Maggiore pinpoints the seven best business books of all time...

One of the easiest ways to be remembered is to be first. Do you remember who was the first person to fly solo across the North Atlantic? Charles Lindbergh, of course. But who was the second? He was Bert Hinkler, considered a better aviator than Lindbergh. But he wasn’t the first, so nobody remembers Bert...

Brands become great by finding a position that sets them apart from the competition, is meaningful and relevant to the consumer, and is an idea they can get passionate about. In his latest column, Dick Maggiore reveals seven companies that have passed the 3C’s positioning test with flying colors...

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing...

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means...

Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head. He was to become the first person in the United States to be executed in a decade...

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?...