Scroll To Top

PositionistView

Advantages to being first

Advantages to being first

One of the easiest ways to be remembered is to be first. Do you remember who was the first person to fly solo across the North Atlantic? Charles Lindbergh, of course. But who was the second? He was Bert Hinkler, considered a better aviator than Lindbergh. But he wasn’t the first, so nobody remembers Bert...

7 greatest brand positions excel in 3C test

7 greatest brand positions excel in 3C test

Brands become great by finding a position that sets them apart from the competition, is meaningful and relevant to the consumer, and is an idea they can get passionate about. In his latest column, Dick Maggiore reveals seven companies that have passed the 3C’s positioning test with flying colors...

Demings gift to marketers Test. Optimize. Repeat.

Deming’s gift to marketers: Test. Optimize. Repeat.

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing...

Repositioning Can Deliver The Advantage Your Business Needs

Repositioning Can Deliver The Advantage Your Business Needs

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means...

Nike Tagline How to execute the perfect tagline

Nike Tagline: How to execute the perfect tagline

Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head. He was to become the first person in the United States to be executed in a decade...

Find your brand positioning Play your Cs to win in marketplace

Find your brand positioning: Play your Cs to win in marketplace

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?...

 

The Magnificent Seven Best marketing books ever

The Magnificent Seven: Best marketing books ever

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time...

Trouts seven Abouts shape marketing strategy

Trout's seven 'Abouts' shape marketing strategy

Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers...

Brand categories great for selling lousy for unifying our world

Brand categories great for selling, lousy for unifying our world

The numbers are mind boggling. Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which means every time a cell fires, 5,000 other cells receive a signal...

Winning compelling content inspires audience to engage buy

Winning, compelling content inspires audience to engage, buy

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.” Yes, compelling content marketing is that important. Content includes many tactics, from blogging, vlogging and social media posting to e-books, webinars, podcasts and email. In the recent column, we covered basics of the No. 1 content marketing tactic: email...

1 2 3 4 ... 25