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Want to be like Buffet and Socrates? Read!
How can you take your business to the next level? Some of the greatest intellectuals of all time believed reading is key to business growth. While there are thousands for readers to choose from, Dick Maggiore pinpoints the seven best business books of all time...
Advantages to being first
One of the easiest ways to be remembered is to be first. Do you remember who was the first person to fly solo across the North Atlantic? Charles Lindbergh, of course. But who was the second? He was Bert Hinkler, considered a better aviator than Lindbergh. But he wasn’t the first, so nobody remembers Bert...
7 greatest brand positions excel in 3C test
Brands become great by finding a position that sets them apart from the competition, is meaningful and relevant to the consumer, and is an idea they can get passionate about. In his latest column, Dick Maggiore reveals seven companies that have passed the 3C’s positioning test with flying colors...
Deming’s gift to marketers: Test. Optimize. Repeat.
William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing...
Repositioning Can Deliver The Advantage Your Business Needs
We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means...
Nike Tagline: How to execute the perfect tagline
Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head. He was to become the first person in the United States to be executed in a decade...
Find your brand positioning: Play your Cs to win in marketplace
Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?...
The Magnificent Seven: Best marketing books ever
If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time...
Trout's seven 'Abouts' shape marketing strategy
Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers...
Brand categories great for selling, lousy for unifying our world
The numbers are mind boggling. Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which means every time a cell fires, 5,000 other cells receive a signal...