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By Dick Maggiore and Mark Vandegrift

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Competitive Advantage Positioning Map

Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace.

Brand Extension Heinz Mayo

It happens every time I give talks here and around the country on brand positioning and brand extension. Rather than using PowerPoint presentations, I use products as props.

Digital Branding B2B Sales

Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects.

Branding and Social Responsibility Innis Maggiore

Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton.

Brand Repositioning Misses Toys R Us

Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.

Differentiated Content in Content Marketing

The likely key to content marketing has been discovered; It's probably not what you think.

Listening to Customers Builds Success

Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters.

Competitive Business Strategy Area Innis Maggiore

Does your business have a clear and well-articulated statement of strategy? If not, you are at a disadvantage.

Branding is the Marketing Holy Grail

In the Christian tradition, the vessel Jesus and his disciples used to drink wine at the Last Supper is called the Holy Grail.

Canton Ohio Place Branding Marketing

Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world.

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