Nike just did it. We were taught in business school not to mix the brand with politics. Conventional branding wisdom says it would be brand suicide.
Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace.
It happens every time I give talks here and around the country on brand positioning and brand extension. Rather than using PowerPoint presentations, I use products as props.
Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects.
Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton.
Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.
The likely key to content marketing has been discovered; It's probably not what you think.
Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters.
Does your business have a clear and well-articulated statement of strategy? If not, you are at a disadvantage.
In the Christian tradition, the vessel Jesus and his disciples used to drink wine at the Last Supper is called the Holy Grail.