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By Dick Maggiore and Mark Vandegrift


The Secret Sauce of Differentiation

Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year.

Moving Towards Cookieless Advertising

As we move away from cookie-based advertising and into a new, cookieless world, the question we hear most often is, “How can I effectively track and target our online audience…

Bed Bath & Beyond Struggles to Hold Their Positioning in Business

The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond.

Bud Light Violates Core Positioning Principles

Set the politics aside. Forget your values for just a moment.

Why Your Brand Should Advertise During a Recession

Fast-food giant McDonald's made a critical choice during the early 1990s recession that ultimately resulted in a loss of market share: McDonald’s chose to not advertise during a recession.

influencer marketing agency 01

Influencer marketing is nothing new. In fact, it dates to the 18th century.

First Party Data The Most Valuable Asset in Your Business

You’ve likely heard the term “big data. ” Loosely, the term refers to the crunching of all the data in the world to put it to good use.

Website Accessibility The Right Thing To Do

It’s no secret, the digital marketplace is at the forefront of our economy. Not surprisingly, websites are one of the most popular digital marketing tools available.

Brand Positioning Failure PositionistView Headlines GM

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

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With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

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