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By Dick Maggiore and Mark Vandegrift


Drive Advertising Success with Strategic Podcast Promotion

If you’re attentive to advertising’s current landscape, you may have already paired digital marketing media like social and paid search with traditional media like radio, print, and television.

How to Rebrand — Overstock Becomes Bed Bath & Beyond

If you haven’t heard the news, the Bed Bath & Beyond (“BB&B”) brand name lives again! This time, it will resurrect as the rebrand for Overstock, who purchased the brand…

Chewy's Positioning Alignment Journey: Picturing Loyalty and Care v2

A picture is worth a thousand loyal customers every week. We want to call out Chewy for a job well done and celebrate this positioning alignment.

Transform Your Website with a Leading UX Design Agency

These days, before someone ever visits your actual store or looks at your product in person, there is almost 100% certainty they took a moment to look up your website.

Amazon Fresh The Quest for Differentiated Brands

“One of several Amazon grocery brands needs to differentiate,” CEO admits.

Identifying Establishing Brand Positioning Innis Maggiore

It’s been 42 years since Al Ries and Jack Trout published their definitive marketing book, “Positioning: The Battle for Your Mind.

5 Cheat Codes from a Google Ads Agency Innis Maggiore

If you’re a gamer, you know what it means to have a cheat code.

AI-Powered Marketing – The Latest Disruption

If you’ve been around long enough, you remember the days when it was declared, “The internet is going to replace books!” When this was proclaimed, I worked at a book…

The Secret Sauce of Differentiation

Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year.

Moving Towards Cookieless Advertising

As we move away from cookie-based advertising and into a new, cookieless world, the question we hear most often is, “How can I effectively track and target our online audience…

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