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Super Bowl LIV Advertising: The game behind the game
(As seen in Crain’s Cleveland Business. ) Will more brands brave the political fray in 2020? For many years, advertisers were cautioned not to mix brands with politics.
Get your 3Ms right to grow your business
Start this year off right by fixing your marketing strategy to deliver the advantage your company deserves. Most of your troubles can be solved by effective marketing.
Top four marketing trends for 2020
Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.
Sharpen your focus for marketing magnificence
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.
Brand Purpose: Beyond features and benefits, companies win with their whys
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.
Seven ways to win in a commodity market
Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.
Digital Marketing vs Sales: Digital dictates need to reset sales and marketing
When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.
Want to be like Buffet and Socrates? Read!
No less an authority than Warren Buffett believes reading is essential to business success. A Columbia University student asked Buffett what he could do to prepare for his career.
Advantages to being first
One of the easiest ways to be remembered is to be first.
7 greatest brand positions excel in 3C test
Brands that become great do so because their positions pass the 3C's test with straight A's. All great brands have clearly defined ideas that differentiate against competitors.