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By Dick Maggiore and Mark Vandegrift

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Chewy's Positioning Alignment Journey: Picturing Loyalty and Care v2

A picture is worth a thousand loyal customers every week. We want to call out Chewy for a job well done and celebrate this positioning alignment.

Transform Your Website with a Leading UX Design Agency

These days, before someone ever visits your actual store or looks at your product in person, there is almost 100% certainty they took a moment to look up your website.

Amazon Fresh The Quest for Differentiated Brands

“One of several Amazon grocery brands needs to differentiate,” CEO admits.

Identifying Establishing Brand Positioning Innis Maggiore

It’s been 42 years since Al Ries and Jack Trout published their definitive marketing book, “Positioning: The Battle for Your Mind.

5 Cheat Codes from a Google Ads Agency Innis Maggiore

If you’re a gamer, you know what it means to have a cheat code.

AI-Powered Marketing – The Latest Disruption

If you’ve been around long enough, you remember the days when it was declared, “The internet is going to replace books!” When this was proclaimed, I worked at a book…

The Secret Sauce of Differentiation

Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year.

Moving Towards Cookieless Advertising

As we move away from cookie-based advertising and into a new, cookieless world, the question we hear most often is, “How can I effectively track and target our online audience…

Bed Bath & Beyond Struggles to Hold Their Positioning in Business

The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond.

Bud Light Violates Core Positioning Principles

Set the politics aside. Forget your values for just a moment.

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