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By Dick Maggiore and Mark Vandegrift

PositionistView

A/B Testing Deming Marketing Innis Maggiore

Deming’s gift to marketers: Test. Optimize. Repeat.

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.

Repositioning Your Brand and Competition

Repositioning Can Deliver The Advantage Your Business Needs

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.

Nike Tagline vs BMW

Nike Tagline: How to execute the perfect tagline

Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head.

Find Your Brand Positioning to Win

Find your brand positioning: Play your Cs to win in marketplace

 

 

Marketing Books Best Seven to Read

The Magnificent Seven: Best marketing books ever

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.

Seven Marketing Strategies Jack Trout

Trout's seven 'Abouts' shape marketing strategy

Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers...

Product Brand Category Selling

Brand categories great for selling, lousy for unifying our world

The numbers are mind boggling. Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second.

Compelling Content Leads to Growth

Winning, compelling content inspires audience to engage, buy

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left. ” Yes, compelling content marketing is that important.

Crossing the Creepy Line with Technology

We've crossed the 'creepy' line

Have Google and Facebook crossed the creepy line? Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot…

2019 Super Bowl Ads

Seasoned Super Bowl advertisers win on defense

The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes of offense to break the comatose. The 2019 Super Bowl ads also were defensive...

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

March 8, 2022

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

January 5, 2022

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

June 22, 2022
CANTON, Ohio (June 22, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that Ashley Johnson, senior project manager, is the recipient of a 2022 Twenty Under 40! Award.
June 14, 2022
CANTON, Ohio (June 14, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, is expanding its geographic reach with a new presence in Raleigh, N. C. Jim Cyphert, APR, the agency’s director of public relations, is leading business development and overseeing agency initiatives there.
June 7, 2022
CANTON, Ohio (June 7, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two summer interns, Mercedes Bryan and Klaire Vandegrift.
May 23, 2022
CANTON, Ohio (May 23, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned a 2022 Business Excellence Award presented by the Canton Regional Chamber of Commerce. The brand positioning agency was honored at a ceremony and dinner at the DoubleTree by Hilton Canton Downtown.
May 13, 2022
CANTON, Ohio (May 13, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of four associates.