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By Dick Maggiore and Mark Vandegrift

PositionistView

First in a Category Gablinger's

One of the easiest ways to be remembered is to be first.

Greatest Brand Position Companies

Brands that become great do so because their positions pass the 3C's test with straight A's. All great brands have clearly defined ideas that differentiate against competitors.

A/B Testing Deming Marketing Innis Maggiore

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.

Repositioning Your Brand and Competition

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.

Nike Tagline vs BMW

Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head.

Find Your Brand Positioning to Win

 

 

Marketing Books Best Seven to Read

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.

Seven Marketing Strategies Jack Trout

Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers...

Product Brand Category Selling

The numbers are mind boggling. Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second.

Compelling Content Leads to Growth

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left. ” Yes, compelling content marketing is that important.

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