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By Dick Maggiore and Mark Vandegrift


5 Cheat Codes from a Google Ads Agency Innis Maggiore

If you’re a gamer, you know what it means to have a cheat code.

AI-Powered Marketing – The Latest Disruption

If you’ve been around long enough, you remember the days when it was declared, “The internet is going to replace books!” When this was proclaimed, I worked at a book…

The Secret Sauce of Differentiation

Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year.

Moving Towards Cookieless Advertising

As we move away from cookie-based advertising and into a new, cookieless world, the question we hear most often is, “How can I effectively track and target our online audience…

Bed Bath & Beyond Struggles to Hold Their Positioning in Business

The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond.

Bud Light Violates Core Positioning Principles

Set the politics aside. Forget your values for just a moment.

Why Your Brand Should Advertise During a Recession

Fast-food giant McDonald's made a critical choice during the early 1990s recession that ultimately resulted in a loss of market share: McDonald’s chose to not advertise during a recession.

influencer marketing agency 01

Influencer marketing is nothing new. In fact, it dates to the 18th century.

First Party Data The Most Valuable Asset in Your Business

You’ve likely heard the term “big data. ” Loosely, the term refers to the crunching of all the data in the world to put it to good use.

Website Accessibility The Right Thing To Do

It’s no secret, the digital marketplace is at the forefront of our economy. Not surprisingly, websites are one of the most popular digital marketing tools available.

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