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Innis Maggiore - Business Growth

Business Growth: When is ‘too big’ too big?

Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business.

Innis Maggiore - Merging Data and Creative

Merging Data and Creative: Path to head goes through heart

Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise solution.

Innis Maggiore - Brand Positioning

What’s a brand anyway? The basics of brand positioning

Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.

Innis Maggiore - Artificial Intelligence and Marketing

Artificial intelligence and marketing, the next big thing

Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and...

Innis Maggiore - Building an Economic Moat

Every business should be building an economic moat

When investing in a company, Warren Buffett looks for those who are building an “economic moat.”

Innis Maggiore - PR and Digital Marketing

PR and Digital Marketing: PR’s storytelling heritage helps boost brands’ online traction

A few short years ago, not many would have connected public relations folks with the digital revolution. But a funny thing happened along the way.

Innis Maggiore - Growth Strategy

Growth Strategy: Grow your company by growing your reach

Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much...

Innis Maggiore - Marketing Communication Strategy

Know Thy Category: A key in marketing communication strategy

It starts with the category. That’s the way our brains work. We think category first, then brand.

Branding-is-Dead-in-the-Amazon-Economy.jpg

Branding is Dead in the Amazon Economy

Jack Trout helped put Naugahyde under our butts and Betty Crocker back in our kitchens, but most of all he put positioning top of mind for generations of marketers from Canton to China. When we think positioning, we think Jack Trout Positioning.

Innis Maggiore - Amazon and Whole Foods

Amazon and Whole Foods: What will grocers do?

Amazon has become the “everything for everybody” retailer, which in positioning parlance means it’s the opposite of the focused specialists. Amazon and Whole Foods getting together solidifies this.

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AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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POSITIONISTVIEW® View All Subscribe

Ground control to Elon Musk October 10, 2018

Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer space travel.Along the way, Musk has been the archi...

Nike's campaign with Kaepernick brilliant September 26, 2018

Nike just did it.We were taught in business school not to mix the brand with politics. Conventional branding wisdom says it would be brand suicide.Nike's 30th anniversary "Just Do It" campaign features an unretouched bla...

‘Positioning map’ can reveal your competitive advantage August 29, 2018

Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they’re doing business.To ...

Brand Extension: Mayo move spread Heinz too thin to win August 15, 2018

It happens every time I give talks here and around the country on brand positioning and brand extension.Rather than using PowerPoint presentations, I use products as props. When I hold up a jar of Heinz mayonnaise as an ...

AGENCY NEWS View All Subscribe

Innis Maggiore earns two 2018 WebAwards Learn More

Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore earns District 5 ADDY Award Learn More

David Collins named as an Innis Maggiore shareholder Learn More