Every ad person wrestles with the conundrum whether effective advertising should focus more on entertaining or more on informing.
Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win.
Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise solution.
Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.
Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and...
When investing in a company, Warren Buffett looks for those who are building an “economic moat.”
A few short years ago, not many would have connected public relations folks with the digital revolution. But a funny thing happened along the way.