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Jack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
View Web PageHealthcare
The leading marketing strategy from a healthcare advertising agency There are three core qualities you should be looking for in a marketing partner. Innis Maggiore is a full-service healthcare advertising agency that has all the capabilities to handle your marketing needs.
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Positioning Is Our Position: At Innis Maggiore, we bring a positioning perspective to help our clients win mind share against competitors, to drive their success and build long-term customer loyalty and market value. We believe positioning is the most powerful way to market, now more than ever.
View Web PageCleveland Ad Agency
Innis Maggiore Ranks Among Top Cleveland Ad Agencies For almost 20 years running, Innis Maggiore has been named one of the largest ad agencies in Cleveland by Crain's Cleveland Business.
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Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.
View Web PageGSA Certified Ad Agency
GSA Certified Ad Agency Strategy, web development, digital advertising and other marketing services now available to government agencies.
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Energy company marketing that helps you stand out and cut through the clutter Big challenges for energy companies today. Innis Maggiore’s emphasis on positioning and strategic messaging makes us a perfect fit for the energy industry.
View Web PageSweepstakes Agency
Sweepstakes and Contests Agency Games and Other Fun Things Can Mean Serious Business Sweepstakes and contests can help both consumer and b2b companies reach audiences.
View Web PageLoyalty Program Agency
Incentive Programs Agency Loyalty is Too Valuable to Leave to Chance It costs 5 times more to acquire new customers, so increasing loyalty improves the bottom line. Incentive programs motivate loyalty and loyalty is worth a lot.
View Web PageCause-Related Marketing Agency
Cause-Related Marketing Agency A Natural Part of Our Culture Innis Maggiore enjoys a legacy of helping charities or other causes large and small with our branding expertise and our full complement of marketing capabilities Maybe it’s because our agency has always been devoted to our community.
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